Content marketers looking for article or video ideas in August 2024 could commemorate the National Basketball Association (NBA) or Alfred Hitchcock, or honor parents, celebrators, and challengers.
Content Marketing It is the act of creating, publishing and promoting content to attract, engage and retain customers. Articles, videopodcasts are a low-risk way for shoppers to engage with businesses, build relationships and convert them into purchases.
The only problem is, marketers need a steady supply of topics. Luckily, below are five content marketing ideas that businesses can use in August 2024.
NBA 75th Anniversary
The NBA will celebrate its 75th anniversary in August 2024.
The National Basketball Association will celebrate its 75th anniversary on August 3, 2024, creating an opportunity for content marketers to connect one of America’s most popular sports with their own brands and products.
Invented in 1891 at Springfield College in Massachusetts, basketball quickly gained popularity and by 1946 there were two rival leagues: the National Basketball League and the Basketball Association.
After several teams, including the Lakers’ predecessor, left the NBL and joined the BAA in 1948, merger talks began, which resulted in the NBA being formed in August 1949, with 17 teams from both leagues joining together.
E-commerce shops, brick-and-mortar chains, and Direct to Consumer Brands can write about NBA history, basketball as a sport, or “basketball” culture.
For example, DTC brand TruHeight makes products for the healthy growth and development of teens and children, including nutritional gummies and capsules, protein shakes, and sleep aids. The brand could expand on its mission by publishing a series of articles about the health benefits of basketball.
Happy Birthday, Alfred Hitchcock
The legendary film director Alfred Hitchcock was born in August 1899.
Born on August 13, 1899 in London, England, Alfred Hitchcock became one of the most famous directors in the film industry. The “Master of Suspense” is best known for Rear Window (1954), Vertigo (1958), and Psycho (1960).
Celebrating Hitchcock’s birthday through content marketing could be beneficial for stores that sell merchandise related to the film and entertainment industry, but other online merchants could benefit as well.
A clothing brand could highlight the fashion in Hitchcock’s films, a home decor store could work on set design, and a pet supplies company could publish a modern-day critique of “The Birds” (1963).
Back to School for Parents
How about a back to school sale for parents?
Back-to-school shopping season is one of the busiest holiday seasons for retail, as parents buy everything from pencils and pants to computers and cars for their kids from kindergarten through college.
Unfortunately for retailers, most of these purchases will be made at discount: About 68% of back-to-school shoppers in 2024 will buy sale items, according to the National Retail Federation.
Another approach is to target parents with “back to school” content. Here are some example article titles:
- Sporting goods store: “Fitness Routines for Parents of School-Age Children”
- Shop Sale Organizer: “25 Tips for Tidying Up While Your Kids Are at School”
- Kitchen Supplies Shop: “Meal prep tips for busy parents”
Labor Day Planning Guide
Williams-Sonoma is promoting Labor Day with recipes.
Content marketing is especially effective when it’s useful: When content marketing helps customers learn a skill or overcome a problem, companies build connections with their customers.
Labor Day in 2024 falls on Monday, September 2. Many consumers will enjoy the long weekend, camping, driving and partying.
Marketers can provide helpful content that improves, simplifies, or streamlines this experience while tying it to shoppable products.
For example, Williams-Sonoma released a recipe book called “Unforgettable Labor Day Cooking,” which features a three-course meal with bruschetta, grilled chicken, and blueberry-lavender cheesecake for dessert.
Most of the individual recipes recommend William Sonoma products, like a food thermometer for grilling and a set of stackable bowls.
Launch a challenge
Follow the fitness industry lead and take on a challenge in August.
In 2019, entrepreneur and podcaster Andy Frisella challenged his listeners to participate in a “transformative mental toughness program” he called the “Hard 75 Challenge.”
Participants follow a set of rules for 75 days, with no exceptions or compromises, which include two 45-minute workouts each day, a strict diet, drinking a gallon of water, and reading at least 10 pages of a book. Motivational books.
In August 2024, content marketers can borrow an idea from Frisella and challenge customers on topics related to their company’s products or services. Here are some example challenges:
- Sustainable Living For retailers selling recycled and eco-friendly products.
- Backyard Makeover For shops that specialize in plants, gardening supplies, power tools, and outdoor furniture.
- Healthy cooking For stores offering subscriptions for kitchen supplies and food boxes.
The challenge can also be in the form of a contest, where participants Social Media Posts For more exposure.
