Sony The group: Bitcoin and Cryptocurrency Exchanges Sony has acquired Amber Japan, a local subsidiary of Amber Group, and begun operating a cryptocurrency exchange in Japan. The revamped exchange, named S.BLOX, aims to increase Sony’s presence in the Bitcoin and cryptocurrency space.
Latest Updates: 🇯🇵 Sony launches with $103 billion #Bitcoin Cryptocurrency exchange. pic.twitter.com/wUAE1l8eq5
— Bitcoin Magazine (@BitcoinMagazine) July 1, 2024
Sony acquires Amber Japan Amber Japan was known as DeCurret before Singapore-based Amber Group acquired the Japanese exchange in 2022.
Sony rebranded the acquired exchange as S.BLOX. Plan your upgrade The user interface and mobile app have undergone major changes. The exact release date has not yet been announced.
The move reflects Sony’s increased commitment to Bitcoin and cryptocurrencies. By leveraging the Amber Japan exchange, Sony can leverage its brand recognition and global reach to drive adoption of future Bitcoin and cryptocurrency products.
Japan has emerged as a major market for Bitcoin due to aggressive regulation and high consumer awareness, making it an ideal place for Sony to launch and expand its services.
The embrace of bitcoin and cryptocurrencies by a major company like Sony is a sign of broader mainstream adoption. Sony has transformed itself from an electronics company into a global media giant through acquisitions of companies like CBS Records and Columbia Pictures. This latest acquisition could herald a similar evolution for bitcoin.
