Embracing the Indian Ocean, Bandos Maldives not only promises an escape to paradise but is also a resort that embodies the spirit of Maldivian hospitality. On the resort’s sales and marketing team is Marsha Shuaib, a young hotelier whose passion is as deep as the ocean that surrounds her island workplace.
Marsha’s hospitality career began over four years ago when she joined Bandos Maldives. Her promotion from Sales & Marketing Executive to a senior role is a testament to her dedication and strategic acumen. In her current role, Marsha is the driving force behind the resort’s brand and revenue growth, devising campaigns and initiatives that resonate with travellers from around the world who seek solace in the unique landscape of the Maldives.
For Marsha, the allure of the hospitality industry was clear from the start. Tourism is the linchpin of the Maldivian economy and she foresaw its huge growth potential. Her academic background specialising in international business, specifically marketing, gave her a solid foundation. Her dissertation on the impact of political turmoil on the Maldivian tourism industry was more than just an academic study; it was a catalyst for understanding industry trends.
Adapting to the dynamic nature of tourism is a challenge Marsha tackles, navigating shifting guest preferences and market trends with a keen eye for technological advancements and changing demands. It is this ability to adapt that has helped Bandos Maldives remain competitive in the market.
The resort’s marketing strategy reflects what the Maldives is all about: unique, fascinating and authentic. By highlighting the natural beauty and unique environment, Bandos Maldives ensures that its brand image is synonymous with the Maldivian promise of tranquility and luxury.
Looking to the future, Marsha envisions a path of continued growth within the industry. Her passion to advance to a leadership position is driven by a desire to contribute to the success of her own property and the hospitality industry as a whole.
Marsha’s advice to young women aspiring to a career in sales and marketing in the hospitality industry in the Maldives is clear: prioritise education, build your network and gain practical experience. She believes that with the drive, discipline and diverse skillset, there are endless possibilities for women working in this field.
Marsha’s experience highlights the unique advantages young women bring to the table, including relationship building, effective communication and creative marketing acumen. Their inclusion in the decision-making process enriches the industry with diverse perspectives, driving innovation and success.
As Masha Shuaib continues to navigate the waters of hospitality, her story serves as an inspiration and guide for the next generation of hoteliers in the Maldives. In a world where the waves of change are ever-changing, her steady growth reminds us that with passion and perseverance, we can not only ride the waves but also navigate our way to unknown success.
