There are still a few things we don’t know about Prime Day 2024. Amazon has said the event will be a global event, but it hasn’t released revenue details, leaving us with only estimates from Adobe and others. we purchase.
Therefore, we don’t know the global volume of purchases or their impact on Amazon’s revenue, as most purchases are likely made by third-party marketplace sellers from which Amazon earns a commission. $1 billion in purchases with a 20% commission would generate $200 million in revenue for Amazon.
It’s less clear how Prime Day discounts will affect third-party sellers. Communicating practical e-commerce Amazon takes roughly 50% of every transaction between selling commission, FBA fees, and advertising fees.
Certainly, Prime Day is beneficial for both consumers and Amazon, as it has almost no inventory risk and allows Amazon to earn fees and commissions regardless of the sales price. Mainly service providersAfter all, most of that is coming from the cloud computing sector, not from marketplace activity.
With that said, here’s our roundup of Prime Day 2024.
Prime Day 2024 Recap
Adobe Analytics is popular among major U.S. online retailers and has long been the authoritative source of Prime Day data: for this year’s event, Adobe claims to have tracked 1 trillion U.S. web visits, 100 million SKUs and 18 product categories. From AdobeU.S. consumers spent a record $14.2 billion on July 16-17, up 11.8% from last year. (Amazon stated He said only that the 2024 Games would be “the biggest ever.”
Other Adobe findings:
- 49.2% of purchases will be made on mobile devices, up 18.6% from 2023.
- Sales of back-to-school items (backpacks, lunch boxes, school supplies) increased 216% over last year, likely due to the fact that the event took place a week later than normal. 2023.
- Electronics sales increased 61% due to the “product refresh cycle” as consumers upgrade their devices.
- Sales of home goods, furniture and electrical appliances were strong, with increases in kitchen appliances (up 76%) and cookware (up 26%) leading the sector.
- The categories with the largest percentage discounts off list price were electronics (23% off), clothing (20% off), housewares/furniture (16% off), televisions (16% off) and toys (15% off).
Other indicators
Numerator is a US-based data analytics company. reportNumerator tracked 93,513 U.S. orders, 35,588 households, 188,000 products purchased, and 7,311 verified shopper surveys. The report includes:
- Shopper ages: Under 34 (14%), 35-44 (19%), 45-54 (18%), 55-64 (22%), 65+ (27%).
- Household expenditures: less than $100 (34%), $100-200 (43%), $200 or more (23%)
- The top-selling item was the Amazon TV Fire Stick, followed by Premier Protein Shakes, Liquid IV Packets, Glad Trash Bags, and COSRX Snail Mucin Serum.
consumer Request a discountAccording to e-commerce advertising platform Pacvue.
“Shoppers are still feeling the effects of inflation and are craving bargains,” said president Melissa Burdick. Pakuvesaid Practical Ecommerce.
This time, Amazon didn’t dominate the site with its own products: “Interestingly, this is the first time that the Prime Day homepage wasn’t dominated by Amazon devices and Apple products dominated the main landing page,” she said.
This year, advertisers Increasing competitionCompared to 2023, this year’s Prime Day saw a 30% increase in total managed spend from the pre-event stage and a 47.5% increase on the first day of the event, according to Burdick. On the second day, average spend increased 24% compared to the same day last year.
“In the run-up to Prime Day, brands increased spending by 15% over last year,” Burdick said. “We also saw brands reallocate their advertising budgets from August to support their Prime Day efforts.”
