Content marketers need new ideas for articles, videos, and podcasts every month to keep their websites and social media profiles vibrant and engaged.
Content marketing is the act of creating, publishing, and promoting content to attract, engage, and retain customers.
Content marketing starts with search engine optimization Social Media Marketing To Brand BuildingBut what drives this kind of marketing is the idea, and coming up with one can be hard.
Below are 5 content marketing ideas for September 2024.
National Tailgating Day
National Tailgating Day is celebrated on the first Saturday in September and in 2024 it will be the 7th.
Tailgating Challenge founder Luke Rorick started National Tailgating Day in 2016 and has since organized the event around a love of sports, cooking and friendship.
Tailgating is both an American tradition and a content marketing opportunity.
There is conflicting data about the economics of football tailgating, but some estimate that 80 percent of Americans have attended a tailgating event at least once, and that participants collectively spend about $35 billion a year on tailgating equipment, food, and drinks.
Content marketers cover topics from a variety of angles, many of which are closely related to the products a company sells.
For example, Venture Heat, which sells heated coats, jackets, and vests, says:The Ultimate Guide: Tips for Tailgating Like a Pro” The brief tailgate checklist included a “Stay Warm” item with a link to three of the brand’s heated puff vests.
Possible articles and podcasts include:
- “21 Must-Have Accessories for Tailgates”
- “Our Favorite Tailgating BBQ Recipes”
- “The New Mom’s Guide to Tailgating”
- “A Short History of Tailgating and Dining”
National Video Game Day
National Video Game Day, which will be celebrated on September 12, 2024, has been celebrated since 1991. The day celebrates the history and cultural impact of video games, and is a day for gamers and enthusiasts to come together and celebrate their passion.
National Video Game Day can be an opportunity for content marketers to voice their strong opinions.
Video games are one of the most popular forms of entertainment in the world.
Pop culture brands can focus on video games in a positive way through gaming-related buying guides and gaming culture and its influence on everything from apparel to food.
Or maybe some brands will take a stab at video game culture.
Tim Stoddart, owner of Copyblogger, advises marketers to “make an enemy.” X PostSpecifically, he states, “Create an enemy. It could be a type of person, another brand, a tactic, or an opinion, but create a ‘them’ group to exclude and subtly attack. Most marketers don’t do this. Those who do make more money.”
Warning. Stoddart’s advice may be dangerous, but isn’t it in keeping with the spirit of today?
Tim Stoddart, a well-known marketer and owner of Copyblogger, offers a dangerous tip:
National Clean Up Day
National Clean Up Day is celebrated on the third Saturday of September. Its purpose is to raise environmental awareness, prevent littering and promote civic responsibility.
About 2 million people volunteer each year to pick up litter in their local parks, beaches, trails and other public spaces.
National Clean Up Day is an opportunity to volunteer and show civic pride — and it can also be an inspiring piece of content.
For retail content marketers, National CleanUp Day is an opportunity to promote corporate responsibility, share helpful cleaning tips, and promote products.
For example, in 2023, Electric Bike Co. Short Article They have declared a “National Clean Up Day” and are encouraging people to hop on their electric bikes and take part in the clean up event.
Similarly, the home appliance brand Kenmore National Clean Up Day Checklist It focused on the social aspects of the event and sustainability initiatives.
National Dog Week
September 22-28, 2024, is National Dog Week in the United States. Author and dog lover William Lewis Judy started the observance in 1928 to recognize dogs’ contributions to well-being and society.
Over 65 million American households own at least one dog.
Pet retailers and brands are some of the most visible in their connection to National Dog Week. Chewy, for example, has published hundreds of articles dedicated to the occasion. Here are a few examples:
Pet supply stores aren’t the only ones who can leverage this week for content: Two-thirds of American households own at least one dog, making National Dog Week an opportunity for nearly every content marketer.
To stay true to the spirit of the week, develop content that focuses on the contributions dogs make to the industry your product serves.
Publish research reports
CVS Health is an example of a brand that uses surveys and research in its content marketing.
In September 2024, content marketers could borrow an idea from CVS Health, a brand associated with the CVS Pharmacy chain.
The company: Annual Research ReportThese include the RX Report, Health Trends Report, and the National Health Project.
Most of these reports are based on survey data and are published as PDFs.
The study will be a digital download.
For retailers, survey-based research projects can be an effective way to increase website traffic and brand awareness.
Imagine a women’s jewelry store known for its classic rings, necklaces, and brooches. The brand’s marketers Conduct research Women are asked about the best Christmas gift they have ever received, and the survey also collects demographic information and product category rankings to identify women’s least favorite gifts.
There are at least five content-related marketing opportunities associated with the jewellery Christmas gift survey.
- When promoting your survey, ask respondents to sign up for email notifications.
- We will publish the findings and again ask people to sign up for email notifications when they download them.
- Send a press release with your findings and a link to the survey to journalists to share, and we hope it will be featured in their Christmas shopping guide.
- Use individual data points in social media posts that link to research reports and buying guides.
