HTML headings such as H2 and H3 are powerful ranking signals for search engines and are becoming increasingly important as Google’s featured snippet algorithm looks for sections of a page to answer queries. Headings help Google understand your content better.
In this way, competitors HTML Headings You can improve your rankings by doing your own optimizations.
There are three tools that can help:
Debugger Tool
Debugger Tool They offer an easy (for free) way to identify and extract headings on a page via a bookmarklet, explaining on their site:
A bookmarklet is a small JavaScript program that you can save as a bookmark in your web browser. Unlike a regular bookmark, which just takes you to a specific web page, a bookmarklet performs an action on the page you are currently viewing. A bookmarklet runs when you click the bookmark, triggering the JavaScript code embedded in it.
Installs on any desktop browserThen click the bookmarklet in your browser toolbar on any page and select (Headings) in the bookmarklet’s controls, and all HTML headings will be highlighted.
Through
Through It is an AI-powered analyzer. Search engine results pageOnce you enter a keyword, the tool will run a SERP analysis that includes images, keywords, and HTML headlines.
Use the “Extended View” to access headline information on ranking pages. The “Explore Headlines” feature uses AI to retrieve headlines from all ranking pages. Clicking on the “i” icon to the right of a headline will show you URLs that use that headline or a similar version.
Thruuu is a tool that helps you understand your competitors’ HTML headlines related to your search query.
Thruuu’s free trial includes 10 SERP analyses, while paid plans start at $13/month for 75 SERPs.
surfer
surfer is a content creation tool that uses AI to create search engine optimized copy. Like Thruuu, Surfer Analyze SERPs For keywords, no details are shown, only content recommendations.
To use it, paste the text of your article into Surfer along with your target keywords, and the tool will provide on-page suggestions like headline numbers and keywords in an easy-to-follow guided process.
Surfer pricing starts at $89 per month if you want to optimize 20 pages.
Thruuu is more affordable than Surfer, offers a free trial, and even provides detailed information about its top competitors, which is nice, but busy entrepreneurs and managers might prefer Surfer’s streamlined approach.