Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) and Maldivian, the national airline of the Maldives, have signed a Memorandum of Understanding (MoU) to strengthen cooperation in promoting equitable tourism development.
The agreement was signed by MMPRC Chief Executive Officer and Managing Director (CEO & MD) Ibrahim Shiuli and Maldivian Managing Director Ibrahim Iyasu at a ceremony held at the MMPRC Headquarters on the morning of 15 August 2024.
The partnership aims to combine the strengths of both organizations to create innovative marketing campaigns and initiatives that will attract visitors from around the world. Through their joint efforts, MMPRC and Maldivian will focus on B2C marketing, including brand advertising, promotional activities and global campaigns.
“Our partnership with Maldivian is an exciting initiative to promote the Maldives,” said Ibrahim Siuli, CEO and MD of MMPRC.
“This collaboration will allow us to showcase the unparalleled beauty and diversity of our islands to a wider audience. By working together, we aim to create unforgettable experiences for visitors and promote sustainable tourism across the country.”
“We are very pleased to announce our strategic partnership with Maldives Marketing and Public Relations Co. Ltd,” said Maldivian Managing Director Ibrahim Iyasu.
“This MoU marks an important milestone in our joint mission to make the Maldives a leading global travel destination. Through this collaboration, we will enhance travel experiences, promote sustainable tourism and spur economic growth. Our vision extends beyond this agreement and we are especially pleased to broaden our horizons with the upcoming A330 aircraft, which will establish direct flights to China and other regions. This partnership is a testament to our unwavering commitment to showcase the unique beauty and warm hospitality of the Maldives to travelers around the world. We look forward to working closely with MMPRC to showcase the best our country has to offer travelers.”
The signing of this MOU signifies a bright future for the tourism industry in the Maldives. The individual elements of this partnership, more details of which will be shared as they are put into action, aim to lead the Maldives towards sustainable tourism and equitable development of promotions, activities and campaigns in various regions of the Maldives.
