Consumers are more skeptical than business leaders realize, according to PwC’s 2024 Trust Survey and “How to gain customer trust in your industryPwC surveyed 548 business executives, 2,515 consumers and 2,039 employees across a range of industries in the US.
The data reveals opportunities for businesses to strengthen trust with key stakeholders. According to the report, companies that measure trust levels among employees, consumers, investors and other stakeholders will gain a significant advantage over their competitors.
The trust gap is widening because the number of executives who believe they are highly trusted is Consumer Confidence In these industries.
–
Employees stress that data protection is essential to earning their trust: they rank it as “very important,” along with fair compensation, respectful treatment, ethical behavior, and leadership that actively listens.
–
In addition, our employees are strong. TrustworthinessMore than half (52%) report putting in extra effort at work, which has a positive impact on their day-to-day work. Trust also plays a role in attracting talent, with 60% of employees saying they have recommended their employer to a friend or family member.
–
Additionally, the data shows that the consumer markets and industrial products sectors have the widest trust gaps between executives and employees.
