OCBC announces a five-year partnership with Disney to offer exclusive products and activities inspired by Disney, Pixar, Marvel and Star Wars to retail banking customers in Singapore, Malaysia and Indonesia.
The purpose of this partnership is to OCBC Quadruple our new customer base in Southeast Asia by 2029.
This is the first time a regional bank in Southeast Asia has rolled out a comprehensive program featuring branded card designs, marketing activities and financial literacy content inspired by Disney characters.
OCBC customers will have access to products such as benefit programs and Disney-themed merchandise with Disney+ Premium or Disney+ Hotstar subscriptions in Singapore and Malaysia.
Starting in mid-2025, select OCBC cards and accounts will feature Disney designs and offer exclusive Disney premiums, including limited-edition OCBC pins.
The collaboration will officially begin with the launch of the OCBC MyOwn Account on October 20 and will include a Disney and Marvel-themed photo zone at OCBC’s Wisma Atria branch in Singapore.
In addition, OCBC will provide young savers with financial literacy content featuring the Disney character “Shu-Shu-It Ralph.”
These comics are available in digital and print versions and come with activity sheets and resources for teachers and parents to help engage young customers.
More than 100,000 copies will be distributed to students in 110 secondary schools in Singapore.
OCBC’s benefits program will also be extended to select debit and credit card holders, OCBC 360 account customers in Singapore and Malaysia, and Young Nyara account customers in Indonesia.
Sunny Quek, Head of Global Consumer Financial Services at OCBC, said:
“We are thrilled to be the first bank in Southeast Asia to launch a Disney-themed card and offer our customers exclusive experiences inspired by characters and stories from Disney, Pixar, Marvel and Star Wars. Disney characters evoke a captivating, nostalgic emotional connection that resonates with young people at heart.
Such collaborations can help you reach new customers and bring products and services to market that are not based solely on price or fee. Therefore, we are confident that we will be able to accelerate new interbank customer acquisition across our core markets in Southeast Asia within five years. ”
Featured image: (from left) Alex Baillie (Vice President and General Manager, Consumer Products, South Asia, The Walt Disney Company), Vineet Puri (Vice President and General Manager, South Asia, Disney Entertainment SEA, The Walt Disney Company) Manager) and Sunny Quek (Head of Global Consumer Financial Services, OCBC).
