Lena Lou Donuts will open its first two UK stores in Primark stores in Lakeside and Watford in October this year.
Lakeside Lena Loo opens on Monday, October 14th, while Watford Lena Loo opens a week later on Monday, October 21st.
Lena Lu Donuts is an Australian experiential donut bar created by entrepreneur Kym Hall and currently located in Lumiere Mall, Riyadh, Saudi Arabia.
In addition to donuts, the brand offers a menu of bagels, coffee and shakes, with the option for guests to create their own donut from a changing menu of flavors, fillings and toppings.
Primark customers can create their ideal donut masterpiece by choosing a donut or mini as the basis for their creation and customizing their own sweet treat by selecting fillings, toppings and sauces. You can expect a bar area.
Meanwhile, each store’s takeout area features Lena Lou’s signature donut flavor combinations, including cookies & cream, jam, chocolate hazelnut, and Biscoff crunch.
Lena Lu is a youthful, bright and light-hearted brand that is expected to be a perfect fit for Primark’s fun-loving customers.
A third store is due to open in central England in November, with more stores expected to open in 2025.
Gamechangers Investments is overseeing Lena Lu’s UK launch.
Drew Clover said: “Following the success of Lena Lu in the Middle East, it is great to see the brand being reimagined for the UK market.The concept is unique and the partnership with Primark will give the brand exposure in the UK. will accelerate.”
Kim Hall – Lena Lu brand owner says: “At Lena Lu Donuts, we have always aimed to create fun and memorable experiences for our customers to enjoy with friends and family. From our humble beginnings in Perth, Australia to our partnership with Primark, It has been an exciting journey of growth and innovation and bringing the interactive donut bar to Primark stores in the UK is a special milestone for us.”
Lena Lu Franchise Partner Jeremy Bussey said: “As the team behind Lena Lou, we are thrilled to be able to introduce our unique donut experience to Primark customers in Lakeside and Watford, with further sites coming soon. Our aim is to offer fresh, luxurious products that enhance the in-store experience for Primark shoppers and we can’t wait to share our handcrafted donuts with the London community.”
Tim Kelly, New Business Development Director at Primark, added: “At Primark, we are always looking for ways to improve the customer experience and the addition of Lena Lou Donuts to our Oxford Street West, Watford and Lakeside stores is another exciting addition for us. It’s a milestone. We’re confident our customers will love the opportunity to curate their own sweet treats while shopping with us, as it’s a fun and hands-on experience making donuts.”
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