Germany, Netherlands, Austria, UK, Turkiye welcomes new medium-scale transformation brand
IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, today announced the signing of four new Garner properties, expanding the brand’s presence across the UK and Europe.
Founded in August 2023, Garner occupies a medium-sized conversion space, offering flexibility and high margins for owners and a high quality, distinctive experience at an unbeatable price for guests. . With a clear focus on ease of use and simplicity, the brand is experiencing rapid growth globally, with 76 properties under contract in the first half of 2024 alone, 58 of which will enter IHG’s European market .
Interest in conversion opportunities continues to grow, reflecting growing demand for access to IHG’s enterprise platform, including revenue generation systems, marketing and loyalty programs that support performance, drive efficiency and drive revenue. Masu. In the first half of 2024, IHG recorded record conversion activity around the world, accounting for 41% of job openings and 55% of signings.
Willemijn Geels, Vice President of European Development, IHG Hotels & Resorts, commented: “We are pleased with Garner’s rapid expansion and our partners’ interest in this exciting new brand. That’s exactly what our newest brand, Garner, offers.
“As with all conversion opportunities, owners will also benefit from rapid access to IHG’s businesses, including digital capabilities, a global sales organization, and our award-winning sales system and loyalty program, IHG One Rewards. We also know that many travelers are increasingly valuing straightforward, hassle-free stays that will open in Europe in the coming months. We look forward to welcoming you to our Garner property.”
united kingdom and ireland
- Garner Hotel Reading Center It is scheduled to open in late 2024 following an extensive renovation in partnership with Nivip Hotels. The 53-room hotel is located in the heart of Reading, with easy access to the city’s commercial centre, shopping districts and transport links, making it an ideal choice for both business and leisure travelers.
- Garner Hotel Preston Samlesbury In partnership with KRO Hospitality, it will feature 80 rooms and is scheduled to open in late 2024. Located close to the M6 motorway, this hotel embodies Garner’s ethos of convenience and simplicity, providing easy access for travelers exploring the North West of England.
nordic
- Garner’s expansion is highlighted by the addition of more than 50 hotels in Germany. as part of The long-term agreement with NOVUM Hospitality was signed in April 2024. The properties, converted from NOVUM Hospitality’s Yggotel, Select Hotels and Novum hotel brands, are scheduled to begin opening later this year, with initial locations in Hamburg (Garner Hotel Hamburg Nord) and Mannheim (Garner Hotel Mannheim City) , which will include Berlin. (Garner Hotel Berlin-Mitte).
- As part of the same deal with NOVUM Hospitality, Garner will open a 106-room hotel in the Austrian capital, Vienna, and a 165-room hotel in Maastricht, the Netherlands.
- Since April, an additional Garner property has been contracted again in Germany with NOVUM Hospitality, a new 245-room property to be built on Usedomstrasse in Hamburg.
southern europe
- Mr. Garner will debut with a 126-room property in Turkiye. istanbulLocated near Istanbul International Airport, this hotel provides easy access to one of the world’s busiest airports and also caters to casual travelers. The deal, in partnership with FRT Turizm and support from AB Consulting led by Ahmet Bilgin, reflects Garner’s growing appeal in one of IHG’s key growth markets.
Designed to meet the evolving needs of today’s travelers, Garner offers convenient locations, safe and comfortable accommodations, and 24/7 refreshments at the Garner Shop to help guests stay connected to what matters most. We guarantee a seamless experience that allows you to focus on your
Since its founding in August 2023, Garner has rapidly expanded its global presence, with 79 properties under contract in markets including the US, UK, Germany, Japan and Turkiye, with four already open and welcoming guests. is welcoming.
*All figures as of June 30, 2024, unless otherwise stated
