ashley ashbrookVice President of Digital Service Experience Michigan State University Federal Credit Unionjoin the speaker faculty at Bank Automation Summit US 2025.
The summit will be held from March 3rd to 4th. Hilton Nashville Downtown This seminar, held in Nashville, Tennessee, will provide two days of insights from industry experts on how financial institutions are benefiting from investments in AI technology, teams, and resources.
Ashbrook will be speaking on the panel “New Features in Digital Assistants: Implementing AI to Improve Profits and Efficiency” on Tuesday, March 4 at 11:15 a.m. local time.
View full agenda here.
During the panel discussion, Mr. Ashbrook will discuss:
- Innovate and improve self-service capabilities.
- The adoption of virtual assistants is growing. and
- Examples of using virtual assistants.
Mr. Ashbrook has been with the $7.8 billion MSUFCU for nearly 10 years and has held his current role since February 2023.
According to the credit union, MSUFCU relies on several digital services and is incorporating AI into its chatbot experience to streamline operations and improve the customer experience.
Fran and Jean, credit union chatbots, reduce the number of daily tasks for employees and Improving customer service resolution time, Prohibited Previously reported.
learn more and register here Towards Bank Automation Summit 2025.
