HTML headings are one of the most important search engine optimization elements on a page. H1 headings are the main headings and are often used by Google in place of title tags to create organic search snippets.
H2 and H3 subheadings add structure to your page and are helpful get noticedintroduce calls to action while inserting more keywords.
The tools to audit are: HTML heading Competitors, experts, etc. on any web page.
Site-wide headings
screaming frog It’s freemium crawler Identifies the headings for every page on your site and lists the page URL, heading type, words, and character count.
Download your report as a .csv, Excel file, or Google Sheet.
Screaming Frog is free for up to 500 URLs. Paid access for unlimited crawls is 239 euros (approximately $250) per year.
Screaming Frog identifies the headings for every page on your site and lists the page URL, heading type, words, and character count. Click on the image to enlarge.
quick analysis
SEO Pro Extensions It’s free Chrome expansion SEO information (images, links, schema — from any page. There are tabs dedicated to headings, making analysis quick and easy.
Download the heading report as a .csv file.
SEO Pro Extension, a free Chrome extension, pulls images, links, schema, and more from any page. Click on the image to enlarge.
Heading comparison
tharp tools Get title tags, meta descriptions, H1, H2, H3 headings for up to 100 URLs, all for free. This interface allows you to hide or show all subheadings on the page. A useful tool to compare strategies on your own page against competitors.
Download the report as an Excel file.
Serp.tools retrieves title tags, meta descriptions, H1, H2, H3 headings for up to 100 URLs. This helps you compare with your competitors. Click on the image to enlarge.
Heading keyword
Web CEO is a premium SEO tool that identifies keywords within HTML headings. When analyzing headings, keep the following in mind:
- Primary and secondary keywords.
- Character length and details.
- Tactics for engagement. For example, is the headline a question or a CTA? What is on-page engagement? confirmed ranking signals, Headings improve the visibility of your CTA.
WebCEO pricing starts at $36 per month for the Solo plan with a 14-day free trial.
WebCEO identifies keywords within HTML headings. Click on the image to enlarge.
