January is a month of new opportunities. In 2025, content marketers can start the year off on the right foot by focusing on reset, repurposing with AI, cheese, hobbies, and vice versa.
Content marketing is the act of curating or creating articles, videos, or podcasts to attract, engage, and retain customers.
For sellers, content is often the key to success search engine optimization and its foundation social media marketing.
Below are five content marketing ideas that businesses can try in January 2025.
January reset
January is the perfect time for content marketers to encourage and support potential customers.
New Year is synonymous with a fresh start. About 30% of American adults are determined to become healthier, more productive, and better organized.
E-commerce marketers can publish articles, podcasts, and videos that support these solutions. Content can be uplifting or promote your store’s products.
Here are some examples:
- DTC fitness brand You might publish a blog post titled “10 Easy Ways to Achieve Your Fitness Goals in 2025.” Posts may feature the brand’s products, such as yoga mats and resistance bands.
- Home Organization Retail Store You might be able to create a short-form video series that introduces “tidying challenges” with helpful tools and products.
- Women’s apparel boutique You might write an article related to blouses, skirts, and shoes called “How to refresh your wardrobe for the new year.”
Reuse with AI
Generative AI can play content and convert it into new formats.
OpenAI released ChatGPT on November 20, 2022. And in a surprisingly short period of time, generative artificial intelligence has become almost practical. irreplaceable tools For some content marketers.
While many companies avoid using AI to create entire articles, they often deploy AI to reuse or reuse content.
In the spirit of January reset and resolution, content marketers may decide to use AI to reinvent some of their content. Below are three examples.
- Convert video to text. Multiple AI tools You can turn your videos into blog posts, email newsletters, or social media posts.
- We spotlight content written for social media. Marketers use automated workflows with tools like Zapier, ChatGPT, and Buffer to generate and schedule dozens of Xs, threads, and Facebook. Post From one article.
- Convert your chats into FAQs. Another technique is to leverage AI to anonymize customer chats and remake them into FAQs.
National Cheese Lover’s Day
Content marketers have an opportunity to celebrate cheese lovers in January 2025.
January 20, 2025 is National Cheese Lover’s Day, an opportunity for content marketers to celebrate the shoppers who have enjoyed their products.
This pseudo-holiday is often confused with the similar National Cheese Day in June, but there are differences. National Cheese Day commemorates the long-standing (perhaps 7,000 years) tradition of cheese making and celebrates the beloved food. Meanwhile, January’s National Cheese Lover’s Day focuses on people who eat cheese.
This special celebration makes the most marketing sense for retailers and e-commerce shops in the food and kitchenware sector, but smart marketers in almost any sector can create interesting content about cheese consumption. is.
Here are some possible article ideas.
- Kitchen supplies store: “10 Perfect Recipes for Cheese Gourmond”
- Pop culture store: “Who are the celebrities who love cheese?” These 20 certainly do. ”
- Luggage vendor: “15 Destinations for Cheese Lovers”
“What if” article
“What if” articles can be a fun way for content marketers to celebrate the day of opposition.
Entertainment is certainly a valid form of content marketing, but most people who work in retail or e-commerce businesses rarely do it for entertainment purposes.
But January 25, 2025 may be a rare opportunity to do just that. National Opposite Day is a whimsical event based on pretend play for children.
To celebrate this occasion, people may wear clothes backwards, walk backwards, or do unexpected things.
Interestingly, the literary form that Opposite Day feels like is a “what if” article that explores hypothetical scenarios and asks “what if” questions about just about anything imaginable.
For example, a pet supply store could publish an entire series on the premise, “What would happen if a dog owned a human?”
National Hobby Month
January is National Hobby Month.
January is National Hobby Month. It’s a time for people to develop new interests, rediscover forgotten pastimes, and take up hobbies they’ve always wanted to try.
Hobbies provide relaxation, personal growth, and even social connection. This is a great opportunity for e-commerce companies to inspire their customers while showcasing products that make it easier to start or improve their hobby.
Hobby-focused content can include articles, videos, and even online courses. Each can be associated with a product bundle or “starter kit” that connects content and commerce.
