wear it We’re using AI to democratize fashion, reduce waste, and enable virtually anyone to wear what they want.
The project was born out of a desire to correct the “vicious cycle” in the fashion industry, where manufacturers force designers to order large quantities of their clothes before they even try them on. Economies of scale benefit clothing manufacturers and big labels, but they make it difficult for small designers to compete. This also leads to increased waste, which is already a huge problem in the fashion industry. It turns out that 30% of the mass-market fashion you see in stores doesn’t sell at all.
In this talk, we’ll discuss what inspired Wear It AI and where it’s going next. She also performs live demos to the audience. Jen Schachter’s Marie Antoonette costume from make: No. 86 Cosplay!
During Maker Faire Bay Area, where wearable technology and manufacturer-made costumes take center stage, Wear It captured the amazing fashions of creators around the venue. And now these designs are introduced on the website– Empower everyone to try on clothes digitally using computer vision and generative AI. Each participant received a photo of themselves wearing these unique pieces, bringing digital fashion to life.
Dr. Kitty Yong is a physicist, engineer, and artist. She is co-founder and CEO of Wear It and senior director of AI at Browzwear. To foster the integration of science and art, she also founded a sustainable STEAM fashion brand. Art by physicists.
The Wear It team is a group of corporate dropouts united by a shared belief that AI-powered fashion should be democratic, instant gratification, and completely wasteful. Their collective expertise spans the entire spectrum of fashion technology, from machine learning and computer vision to personalization strategies and e-commerce solutions.
Kitty Yong Inspiration
I started my fashion design journey as a maker, creating handmade projects from scratch. In developing my fashion brand Art by Physicist, I learned how to transform unique pieces into repeatable products. This experience opened my eyes to significant challenges within the fashion industry. Supply chains are heavily skewed toward mass production, often to the detriment of independent designers. This model not only stifles creativity, but also generates significant initial costs, waste, and pollution.
Driven by a desire to find a more sustainable and supportive approach, I became passionate about on-demand mass customization. This inspired me to explore digital fashion as a solution. With the advent of AI, we can now generate images of fashion designs and create individual pieces on demand. This technology allows consumers to visualize themselves in design without the need for large amounts of inventory, reducing waste and making the fashion industry more accessible to independent creators.
This is not the first time Kitty Yong has worked on this work. sustainable fashion productionI hope this won’t be the last. If you try Wear It, don’t forget to share your photos on social media to help spread the word about the creator’s work. If you try out any Maker Faire look, don’t forget to ask the creator for their handle and tag #WearItMakerfaire to celebrate this next-generation fashion movement.
