Ascot Limited, a global hospitality company with over 950 properties around the world, has taken over management of both the Millennium Hotel and the Copthorne Hotel at Stamford Bridge, Chelsea FC’s home stadium, from 26 November. I am happy to announce that. The partnership is part of a wider sponsorship that sees Ascott appointed as Chelsea FC’s ‘Official Global Hotel Partner’.
The two hotels on the Stamford Bridge estate (now collectively known as Stamford Bridge Hotels) are located next to the Chelsea Football Club stadium and close to Fulham Broadway tube station. Following a complete refurbishment in 2025, Stamford Bridge Hotel will be rebranded to Ascott’s innovative LYF brand. The changes include interior modernization to create a dynamic environment that caters to travelers seeking flexibility and connection.
The new hotel will be called lyf Chelsea London. Ascott’s lyf brand is known for its experience-driven social living concept, tailored to modern travelers who seek flexibility and connection. This move will improve the guest experience through Ascot’s renowned operational expertise and global network, which will be further enhanced by our current partnership with Chelsea FC.
In July, Ascot was named Chelsea FC’s official global hotel partner. The collaboration currently offers ‘money can’t buy’ experiences exclusive to Ascot Star Rewards (ASR) members, including access to matches at Stamford Bridge and VIP visits to the club’s Cobham training ground. In addition, the Ascot brand will be prominently displayed during men’s and women’s matches at Stamford Bridge and across Chelsea’s social and digital channels.
Tan Bee Leng, Chief Commercial Officer of Ascott Limited, said: “The acquisition of Stamford Bridge Hotel marks a significant milestone for Ascott as we expand our footprint in London. We are rebranding the hotel, known for its vibrant, community-focused living spaces, under the LYF brand. We are really looking forward to LYF Chelsea London’s plans to enhance the guest experience. It includes an extensive refurbishment to create a dynamic environment in line with the brand’s ethos. We look forward to welcoming our guests, including football fans, to this iconic location and offering them a unique and memorable stay. Masu.”
Ascot Limited
Headquartered in Singapore, Ascott has an extensive presence in more than 230 cities in more than 40 countries across Asia Pacific, Central Asia, Europe, the Middle East, Africa and the United States. This strategic partnership marks a significant milestone for both Ascot and Chelsea FC and promises to enhance the hospitality experience for both guests and football fans.
Ascott’s diverse portfolio includes brands such as Citadines, Life, Oakwood, Somerset, The Crest Collection and The Unlimited Collection. This partnership with Chelsea FC underscores Ascot’s commitment to delivering exceptional hospitality experiences and fostering meaningful connections with guests and fans around the world.
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