Global tourism continued its upward trajectory in 2024, breaking demand records around the world. With a strong recovery in all regions, international tourist arrivals are expected to exceed 1.5 billion by the end of the year. Reflecting the sector’s strong performance, global tourism receipts are expected to exceed $2 trillion, according to projections based on data from the United Nations World Tourism Organization (UNWTO).
Against the backdrop of this rapid growth, Les Roches, one of the world’s top five schools for hospitality management education, has identified key trends that will shape the industry in the coming year, with technology acting as the main catalyst.
Carlos Diez de la Lastra, CEO of Les Roches, predicts a turning point for the sector: “2025 will see an increased focus on long-term sustainability and service quality, while the industry adapts to meet the demands of an increasingly discerning and conscious traveler.
1. AI-driven sustainability will become the new norm
Travelers are increasingly prioritizing sustainability when choosing destinations and experiences, preferring those that respect the environment and promote social responsibility. in fact, According to Cepsa’s Energy Insight Report, 74% of global travelers are working to reduce their environmental footprint, with 4 in 10 considering their environmental impact when planning a trip.
In this context, AI is emerging as a transformational tool in the hospitality industry to optimize resource consumption and minimize waste. Through advanced technology, including AI-powered systems that analyze and learn from vast amounts of data, tourism and hospitality operators can improve energy efficiency and free up resources without compromising the quality and comfort of the guest experience. Can be managed in real time.
2. Vacations designed to improve quality of life
In addition to choosing destinations that promote environmental health, tourists are increasingly choosing destinations that prioritize their overall personal well-being. According to Hilton’s annual trends report, More than half of travelers are actively investing in vacations aimed at improving their quality of life and extending their health.
The combination of AI and smart devices is disrupting the wellness tourism industry by delivering personalized programs based on personal health data and preferences. Wellness resorts and destinations are leveraging these technologies to create unique experiences tailored to travelers’ desire to escape the stresses of the city and immerse themselves in an environment that fosters mental and physical balance. Design.
3. Leisure: Combining work and leisure
Among these wellness-oriented vacations, the following growing trends are emerging: Leisure is a fusion of business and leisure. More and more professionals are choosing to extend their stay after work to more relax and enjoy their destination. This phenomenon allows individuals to balance productivity and downtime, creating a richer and more balanced travel experience.
The flexibility of remote work facilitates this change, giving travelers the freedom to extend their trips and explore new locations while maintaining professional performance. This not only addresses individual well-being needs but also promotes more sustainable forms of tourism. By enabling longer stays, leisure takes pressure off traditional tourist attractions, balances demand and encourages more distributed and mindful travel.
Breisure follows the trend of slower, more sustainable travel, emphasizing a slower, more deliberate pace. Instead of traveling frequently, tourists delve deeper into destinations and opt for more immersive and extended experiences. In addition to promoting a more thoughtful connection with local culture, this type of tourism reduces the environmental footprint by limiting the frequency of travel and adopting a more respectful approach to destinations. Masu.
4. Making memories
The “experience economy” continues to gain momentum and is driving major changes in global tourism trends. Rather than accumulating material possessions, consumers are looking for experiences that allow them to create lasting memories. This shift is especially evident among younger generations who prefer activities that go beyond simply enjoying a destination.
According to According to SiteMinder’s Changing Traveler Report 2025, nearly two in three travelers are increasingly likely to travel for live events, reflecting the growing importance of experiences as an integral part of travel. It is reflected.
From interactive exhibitions to temporary installations in hotels and urban spaces, the combination of tourism and art has become a major attraction for tourists. The hotel positions itself as a creative hub, not only hosting art but also promoting the preservation of cultural heritage. These spaces provide guests with an immersive experience while enriching their stay by incorporating art into their service offerings.
5. Education and talent development: key to an evolving industry
To meet the challenges of an increasingly sophisticated tourism industry, de la Lastra emphasizes the importance of a highly skilled workforce.
“We must provide high-quality service that not only meets but exceeds traveler expectations. To achieve this, we must: Professional and flexible professionals who excel in both traditional service capabilities and advanced technological tools are essential. ”
In this regard, he adds: “At Les Roches, we stay abreast of industry changes and respond to industry needs through strategic partnerships with leading companies. We are continually adapting our programs to foster homes.”
The institution has recently launched several specialized programs. Bachelor of Science (BSc) in Sports Business Managementdesigned to prepare students for leadership roles in emerging fields such as sports tourism, currently has approximately According to UNWTO, 10% of the world’s tourism industry.
Another new product for 2024 is Diploma of Advanced Studies in Cruise Line Managementis a pioneering program developed in collaboration with Silversea. This program responds to the growing demand for professionals specializing in the luxury cruise sector.
