Borghese Contemporary Hotel, a 4-star hotel in the heart of Rome, has cemented its place in the city’s hotel scene and entered a special year in 2024. Housed in an elegant 17th-century historic building owned by the Piperno family, the hotel opened in July 2023.
among them First year of operationThis boutique hotel has significantly exceeded the initial budget set at the start of the season. Annual occupancy rate is 97%.
“We are really happy with the results achieved in this first year. The minimum revenue goal was not only met, but exceeded. What surprised us even more was the unique character this hotel has cultivated since its inception. A boutique hotel that successfully combines a modern approach in design with an artistic vision, which was quickly appreciated and experienced by our guests. Atmosphere and unique location” said hotel manager Marco Graziani.
This financial result is accompanied by excellent feedback from customers who consistently praise the hotel’s quality, giving Borghese Contemporary Hotel a rating of 9.2/9.3 on platforms such as Booking.com. Guest reviews confirm the high quality of service and highlight the following points: 90% of customer expectations metproviding further evidence of the hotel’s success. The hotel even achieves an average turnover typical of a five-star hotel. This is an important milestone that underlines the quality offered at Borghese Contemporary Hotel, a registered boutique hotel with 24 rooms.
“Customer reviews confirm all this and we believe 2025 will be a year of further growth. This trend is also supported by a comparison of Rome destinations in 2024 and 2025 by major OTAs.” manager Marco Graziani said.
Looking ahead to 2025, growth prospects for both the leisure and corporate sectors are positive, with the latter expected to perform better than in 2024.
“Currently, the leisure sector is expected to grow by 15% and the corporate sector by 3-5%. Business travel has always been closely tied to company budgets, which explains why growth forecasts are more modest compared to the leisure sector.”.
The average length of stay at Borghese Contemporary Hotel is just under three nights, which is in line with accommodation trends in Rome and other major European capitals. Catering to both business and leisure travelers, the hotel is a popular destination for both international and local customers, with a steady influx of guests from the United States, the Middle East, and Europe.
Strategically located in the heart of Rome, just minutes from iconic landmarks such as Via Ara Pacis and the famous Via Condotti shopping street, as well as the nearby Spanish Steps and Trevi Fountain, management This is a major strength that attracts corporate and corporate customers.
Another element that contributes to the property’s appeal is the collection of contemporary art objects, carefully selected to create a harmonious environment with a strong visual impact. Art is a common theme at Borghese Contemporary Hotels, with an approach similar to that of a constantly evolving contemporary art gallery, with a continuous search for new artistic collaborations.
“Each space is designed around art, and each environment is connected by an artistic thread with different pieces that leave their mark and give the area its personality. The goal is to showcase both established and up-and-coming artists” says owner Romeo Piperno.
“Modern and contemporary art has always been of great interest to us. Borghese Contemporary Hotel combines our family’s tradition of hospitality with our deep passion for art, first contemporary and then increasingly contemporary art.” says Guglielmo Piperno, Romeo Piperno’s owner and brother.
