Every December, we publish a summary of the year’s innovative marketing campaigns. We hand-pick campaigns from established companies that have received awards and recognition, or that we have come across first-hand.
Here is a list of great marketing campaigns for 2024: The campaign includes collaborations, camo, celebrity spots, mobile apps, mascots, dance routines, pop-ups, and AI-powered videos.
Heineken – Boredom Mode
Heineken – boring phone call
A campaign to help people interact. heineken released boredom mode App. Boredom Mode turns your phone into a boring phone with a single swipe, blocking other social and work apps, notifications, and even the camera for a period of time. During events such as Amsterdam’s Dance Event and Mexico’s Live Out Festival, Heineken will activate a hidden message when people hold up their phones, making their smartphones boring and encouraging them to remember the moment instead of their phone. encouraged.
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McDonald’s – McDonnell’s Chicken Big Mac Pop-up
McDonald’s chicken big mac
mcdonalds They tricked LA pop-up McDonnell’s into secretly introducing a Chicken Big Mac, a twist on a classic menu item. chain. McDonald’s also enlisted influencer Kai Senat to spark a debate about whether a Chicken Big Mac is even a Big Mac. McDonald’s then launched the Chicken Big Mac on October 10, allowing followers to order the product and decide for themselves.
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Squarespace – Rick Rubin
square space teamed up with creative visionaries rick rubinco-founder of Def Jam Recordings and former co-president of Columbia Records, built Tetragrammaton. online world Contains carefully selected materials and a new website template ‘Transmission’. Inspired by Rubin’s Tetragrammaton, Transmission is a minimally designed, customizable framework that allows everyone to share their interests, with layouts that showcase audiovisual media and members-only content.
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Qatar Airways – Be the star of your own adventure
qatar airways We have launched an AI-powered “Star in Your Own Adventure” campaign. In this campaign, viewers choose the lead role from multiple scenes in the movie. through AI technologythe characters reflect the viewer’s appearance and adapt to facial features and skin color. This immersive experience offers holiday-centric moments, including elves, snowmen, gingerbread men, and hilarious characters, and invites participants to star in a customized holiday-themed Qatar Airways movie. Masu.
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Calvin Klein – Jeremy Allen White
Calvin Klein has launched its winter 2024 collection campaign starring Jeremy Allen White from the TV series “The Bear.” This is White’s third global campaign. While the previous two campaigns focused on white with Calvin Klein’s iconic underwear, the new campaign features classic, understated styles that demonstrate the brand’s capabilities. stay relevant And give the fans what they want.
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Liquid Death – Elf Cosmetics
liquid death Canned water in collaboration with elf cosmetics launch corpse paint. Liquid Death wants to help consumers “kill” their thirst and prefers irreverent, organic marketing over advertising. Through brand collaborations, Liquid Death infuses that spirit and provides partner brands with an opportunity to expand and do the unexpected. The Corpse Paint collaboration garnered over 250 million social impressions. Other recent collaborations with Liquid Death include sparkling water with ice cream chain Van Leeuwen and a coffin cooler with Yeti.
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Airbnb – Polly Pocket
mattel is celebrating Polly pocket‘s Celebrate your 35th birthday by making a pocket-sized doll airbnb with host opening Her two-story Slumber Party Fun Compact in Littleton, Massachusetts, is a 42-foot-tall building. Guests experienced a retro picnic, beauty fun at Polly’s Vanity, try-on fashions in Polly’s Closet, and a slumber party in Polly’s Action Park tent. The guest booked a stay from September 12th to 14th. Additionally, from September 16th to October 6th, Polly’s Home hosted 21 daytime experiences for up to 12 guests. Guests were responsible for transportation to and from Littleton, Massachusetts. It was a location that speaks to the popularity of Airbnb.
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Gap – “Get Loose” with Troye Sivan
gap has launched a fall 2024 campaign called “Get Loose” starring global pop star Troye Sivan and dance group CDK Company. Set to Thundercat’s viral hit “Funny Thing,” the film features original choreography that shows dancers wearing baggy, loose-fitting denim. Sivan is known for his music videos, which feature elaborate and sometimes racy dance routines, and has more than 39 million total social followers. As part of the campaign, Sivan created an in-store playlist on Spotify. With Thundercat’s soundtrack, Gap is aiming for reach with a viral TikTok song, celebrity ambassadors, and dance-focused ads. Gen Z consumers.
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Pop-Tarts – edible mascot
In 2023, pop tart Signed a multi-year agreement to become title sponsor of college football’s PopTarts Bowl Game, originally commissioned as the Sunshine Classic. To commemorate this, Poptarts released its “first edible mascot” in December of last year. An incident in which the Kansas State University football team devoured the Frosted Strawberry mascot has gone viral on social media. The MVP of this year’s game will choose one of three flavors that will elevate it to “heaven in your mouth.” In the lead-up to the game, consumers can guess the third flavor and purchase a fun mascot pack of limited-edition Pop-Tart prints. , follow us on Instagram and TikTok.
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Coca-Cola – Christmas ad powered by AI
coca cola launched three short AI-generated video ads in the run-up to Christmas, and the results sparked a backlash on social media and in the press. Three AI studios (Secret Level, Silverside AI, and Wild Card) created the ads using generative AI models Leonardo, Luma, Runway, and Kling. This ad highlights the weaknesses and limitations of current video generation models, such as the difficulty with proportionality and natural movement. This ad is essentially a derivative of Coca-Cola’s 1995 Christmas ad, but with new Experiments using AI It attracted a lot of attention and sparked conversation, which isn’t necessarily a bad thing.
