82% of global retail CEOs are confident in their company’s growth prospects, but only 59% are optimistic about the global economy as a whole. This is based on KPMG’s 2024 Consumer and Retail CEO Outlook (PDF) Released in December 2024.
This report summarizes the findings of a KPMG survey of 1,325 CEOs across 11 major global markets and industries from July 25 to August 29, 2024. All participants represent organizations with annual revenue of more than $500 million, with one-third reporting revenue of more than $10 billion.
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According to the study, the main challenges facing retail CEOs in 2024 are economic uncertainty (58%), geopolitical complexity (53%), and Generation AI Integration (48%).
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Additionally, when asked about trends that could hinder their organizations’ ability to thrive over the next three years, 81% of retail CEOs cited cost of living, followed by cybercrime at 79%. trade regulations It was 74%.
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Additionally, 35% of CEOs surveyed ranked organic strategies at the top of their growth strategies. 27% were identified mergers and acquisitions.
