Every week, we publish an overview of new products from companies serving e-commerce sellers. This article includes the latest information on cross-border sales, online advertising, generative AI, post-purchase tools, and B2B and B2C platforms.
Are there any e-commerce product releases? Email releases@practicalecommerce.com.
New tools for sellers
Passport gets brand access for localized cross-border sales. passportAcquired by international e-commerce solutions provider brand accessthe localized market leader cross-border sales For direct-to-consumer brands. The acquisition will enable merchants to unlock their global potential by integrating local management services such as domestic logistics and market management in key regions including Canada, the UK and the EU.
passport
Amazon launches retail advertising service. amazon ads introduced Retail Ad Service to help online retailers Display product ads Search, browse, and on product pages. Ads incorporate contextual information such as availability, price, shopper search queries and overall view of categories and products. Retailers decide the ad format, where ads appear, and how many ads are shown. Retailers can also choose what visitors see after clicking on their ad.
Microsoft Advertising launches tools for retailers. microsoft advertising has released two tools for retailers: Curate for Commerce and Sponsored Promotions by Brands. Curate for Commerce allows retailers to monetize first-party data to increase revenue for their commerce media programs and deliver targeted ads to shoppers from partners. Sponsored promotions by brands help businesses attract shoppers on Microsoft Edge. Bingand our retail partner websites to create personalized, data-driven experiences.
BigCommerce updates Catalyst for one-click storefronts. big commerce announced updates to its storefront technology, Catalyst. Marketers can quickly launch and design optimized stores with just one click from their control panel. Catalyst is integrated with the core functionality of BigCommerce. Customizable checkoutAPI, core catalog and inventory management, multi-storefront functionality, B2B functionality.
big commerce catalyst
Salesforce launches AI solution for retail. sales force has launched two AI-powered services for retailers.Agentforce for Retail” and “Retail cloud with modern POS” Agentforce for Retail includes a library of pre-built skills to create AI agents that automate time-consuming tasks like order management and appointment scheduling, and deploy rapid shopper personalization at scale. Contains. Retail Cloud and modern POS combine online and offline shopping data into a single platform.
Algolia introduced Shopping Guides, a generative AI tool. algoliaan AI search and discovery platform, has launched a shopping guide. Content generation Tools to assist shoppers on B2C and B2B e-commerce websites. Shopping Guides uses generative AI to create informative, comparison-based articles that provide shoppers with insights across their shopping journey.
Commercetools introduces InStore for unified omnichannel commerce. commerce toolsI am the developer of composable commerce The app has launched Commercetools InStore, an app that brings that functionality to brick-and-mortar stores. With this additional functionality, Commercetools enables enterprise retailers to deliver a seamless and consistent shopping experience across online and offline channels, and manage pricing, promotions, products, carts, and orders in one place. . For existing Commercetools customers, InStore eliminates the need for redundant integrations and enables real-time inventory updates, cross-channel workflows, and personalized in-store experiences.
commerce tools
ParcelLab launches Copilot and AI Email Editor after purchase. parcel laba post-purchase experience platform, has launched Copilot and AI Email Editor for management and personalization. Post-purchase journey. Copilot is an AI assistant that provides real-time insights to help teams optimize customer communications and touchpoints, identify and improve operations. ParcelLab’s AI Email Editor automates and personalizes email communications in over 160 languages.
eBay to acquire online car trading company Caramel. eBay has agreed to acquire online car trading provider Caramel. According to eBay, Caramel’s platform provides a secure digital transaction experience. vehicle sales (including paperwork, title transfer, financing, and transportation) on Caramel’s Sites or Apps, through independent dealers, or through our marketplace and auction partners.
Genesy AI has raised €5 million to build an AI agent for B2B sales. geneseeSamaipata, an AI-powered reseller platform that autonomously identifies and engages potential B2B customers, is led by Samaipata, a pan-European venture capital firm focused on early-stage digital businesses. Completed a seed round of 5 million euros ($5.2 million). Genesy’s mission is to transform the B2B sales process using AI sales agents. Genesee will use the proceeds to expand its team and enter markets such as the US, UK, Germany, Italy, France and the Netherlands.
Amazon Ads brings generative AI to Marketing Cloud. amazon ads announced Structured Query Language (SQL) Generator for Marketing Cloud, a generative AI that helps advertisers gain insights from Marketing Cloud signals. According to Amazon, this new feature provides a natural language interface that allows advertisers to generate SQL queries and build custom audiences tailored to their desired audience use case. amazon ads Campaigns across the entire marketing funnel, including streaming TV, audio, and digital channels.
amazon ads
