With new analysis of more than 125 million accommodation reservations from Siteminder, New Zealand travelers are giving direct reservations directly to secure the best transactions and access personalized offers. It became clear.
This desire for a custom -made hotel experience can only be accessed by making a reservation directly from the hotel website, but requests for more value from accommodation providers and demands adjusted services. It reflects a wider trend of travelers.
The report emphasizes significant changes in New Zealand’s travel behavior, and since 2021, domestic hotels have steadily declined. Domestic reservations have decreased from 93 % in 2021 to only 60 % in 2024, reflecting the increase in Kiwis, an international destination. 。 In contrast, foreign hotel guests have seen a surprising rapid increase from only 7 % in 2021 to 40 % in 2024.
This rapid increase emphasizes the return of the appeal of New Zealand as an international destination.
In addition, New Zealand boasts one of the lowest cancellation rates in the world, including Australia (17.1 %), Germany (17.8 %), Philippines (16.2 %), Malaysia (12.5 %) and Indonesia (12.0 %). I am. Cancellation is almost below the global average. This shows high -level commitments and confidence among New Zealand travelers.
The additional survey results are as follows: –
A short stay is dominant
A short stay is greatly dominated by the landscape of a New Zealand hotel in 2024, and only one night of the hotel (86 %) is only one night. This preference is highly likely to be derived from the unique geography of New Zealand, is compact and diverse, so it is ideal for travelers who want to explore multiple destinations within one trip.
For domestic travelers, this geographical convenience allows them to pack some cities and regions in a limited time frame, and many people experience various landscapes, activities, and culture. Choose a quick vacation. The growth trend of a short stay reflects the desire to maximize travel experiences and make the most of the various products of New Zealand, whether it is a weekend adventure or a one -week road trip across the islands. 。
The cheapest day to make a reservation
Sundays and Monday are the cheapest days for those who are looking for the best rates, and Friday is the most expensive for about $ 20. This trend is consistent in 85 % of countries around the world, and Sunday reservations are a preferred option to secure the best transactions.
Long reservation window
Travelers staying at a New Zealand hotel have been extended to 43 days with the average 2024 average reservation window in 2024, exceeding the world average. This change indicates that New Zealanders are planning to travel early to secure the best transactions, and when staying at the hotel, more strategic and more information travelers are more widespread. It is in line with the trend.
sUMMER Peaks, winter small state
New Zealand hotels have a clear seasonal pattern, from January to March during the summer holiday season, as the busy time for accommodation providers. In contrast, June and August reflect the typical winter state, the quietest month. This season’s fluctuation emphasizes the importance of strategically planning and coordinating the price setting, marketing, and staffing, and maintains operational efficiency in a quiet month, while peaking. Maximize.
Value -driven experience
According to BRADLEY HAINES, a vice president of the Asia -Pacific region of Siteminder: Kiwis is planning to travel further in advance, so it’s clear that they are more identified and strategic about how they book and plan their trips. This trend not only emphasizes the growing importance of hotel owners’ direct channels, but also enhances the status of New Zealand as a dynamic travel market. Siteminder is working to support hotels to increase guest satisfaction and promote long -term success, according to these evolving preferences. “
In New Zealand, the top 12 hotels in 2024 were as follows in 2024, based on total revenue of all users of the Siteminder platform.
Booking.com
EXPEDIA GROUP
Hotel website (direct reservation)
Global distribution system
Agoda
Hotel bed
trip.com
Hostelworld Group
Tour plan
Pampacific trip
Airbnb
Flight center travel group
SiteMinder hotel reservation trend Report is available here。
