TikTok is one of the most popular social media platforms in the world. With approximately 150 million users in the United States, TikTok presents an exciting opportunity as a new service. sales channel For e-commerce entrepreneurs.
One of the ways sellers can sell on TikTok is to dropshipping model A third-party supplier manages the inventory and shipping logistics. Learn how to start your own TikTok dropshipping business, what types of products work well on the platform, and what marketing strategies you can use to generate sales.
What is TikTok dropshipping?
TikTok dropshipping is a service where the product is For sale on TikTok, powered and shipped by a third party vendor. By creating engaging marketing campaigns that leverage the strengths of TikTok, drop shipper You can sell your products at a higher price than the supplier’s wholesale price and make a profit.
How to dropship on TikTok
- research products
- Choose a dropshipping supplier
- Launch an online store
- Set up your TikTok account
- Apply for TikTok Shop
- sell products
- Fulfillment of orders
Here are some high-level steps to consider while starting a dropshipping business on TikTok:
1. Research Products
What to Study the product sells best On TikTok. Some of the most popular categories include cosmetics, accessories, toys, and fashion products. Watch videos and learn from other dropshippers who are successfully selling products on the platform.
Identify niche markets with low competition. It’s difficult to sell products on his TikTok that are already offered by existing sellers. Find unique products that are fun, stylish, or useful to your life through dropshipping suppliers’ websites and catalogs. Target audience.
2. Choose a dropshipping supplier
Dropshipping suppliers handle the packaging, storage, and shipping of the products they sell. What research to do dropshipping suppliers Suggest products you want to sell on TikTok. Read product reviews and feedback from sellers who have worked with the suppliers you’re considering.
The most popular dropshipping suppliers include large international vendors such as: salefou, Global brandand mega goodsHowever, you need to make sure that it can be integrated with your e-commerce store. For example, a dropshipping supplier. pocket have app in Shopify App Store Seamlessly integrates with your Shopify store.
3. Launch an online store
Create a quality dropshipping store that customers can easily find when using your TikTok account and content.
Choose a trusted e-commerce platform like Shopifyprovides sellers with useful tools such as: Shopify Inbox To manage customer communications; and Shopify checkout For secure payment processing. On TikTok, Shopify appmakes it easy to sync your product catalog with your TikTok account and link your TikTok ads to your Shopify store.
Use high-quality product images and write compelling text Product Description. Considering TikTok is designed for mobile users, make sure your online store is mobile-optimized with features like a fixed navigation bar that’s easy to scroll and clear. Call to action Button for purchasing products.
4. Set up your TikTok account
sign up TikTok business account We provide basic information about dropshipping companies: The difference between a TikTok business account and a regular TikTok account is that a business account provides merchants with comprehensive analytics and access to tools such as a commercial music library with over 1 million pre-approved songs and sounds that can be used in your content.
Connect your TikTok business account to your online store so potential customers can click through your account and content directly to your store. Align your online store and TikTok account with your overall brand using branded assets like your logo. Brand Identity.
5. Apply to TikTok Shop
TikTok shop E-commerce merchants can sell products from their online store on TikTok, without having to redirect users to another website. While you still need an online store to link to, TikTok Shop lets you sell products within the app, helping to increase conversions. Sign up for TikTok Shop By completing an application that includes your business name, Employer Identification Number (EIN), and registered address.
Once approved, you can start selling products directly on the TikTok app through in-feed videos, live streams, and the (Shop) tab. This in-app marketplace allows users to browse and purchase products from approved sellers on Her TikTok Shop.
6. Marketing your product
develop marketing strategy Combine the main methods available to reach potential customers on TikTok, including ads, influencer content, and organic content. Create a TikTok Ads Manager account to monitor the performance of your video ads and adjust your campaigns based on how well they’re performing.
If possible, contact relevant influencers and send them product samples. Shoot an original video that is engaging and fun to showcase the products you sell. For example, you can create a fun dance video featuring your footwear products or a makeup tutorial video that shows the effects of your eyeshadow products.
7. Fulfillment of orders
Set up Order processing process For dropshipping sales on TikTok. Although you can fulfill orders manually by placing orders directly with your dropshipping supplier after purchase, automating the order fulfillment process can save time and reduce human error. This includes using software to automatically notify suppliers of orders placed through your e-commerce store.
The Shopify App Store has apps like: auto ds and droppedis designed to automate order processing for online stores. Automation allows you to process orders faster. This is essential because TikTok requires sellers in the US to ship their products. within 2 business days.
maintain quality customer service Respond promptly to customer questions and concerns. AI chatbot Deploy it in your e-commerce store to provide your customers with 24/7 customer support.
What are the best products to dropship on TikTok?
The best products to dropship on TikTok are trendy, viral items that are visually appealing to your video content. For example: top products TikTok includes casual dresses, sunglasses, bodysuits, jewelry, and other fashion products that are easy to showcase on the platform.
Useful tools like cleaning supplies, water bottles, and kitchen accessories also tend to work well on TikTok because they can be easily demonstrated in a visual format.
Around 2023 37% of TikTok users Purchased via app. Search for dropshipping products that are likely to provoke impulse purchases from potential customers.
📖Read more: TikTok success stories: 9 small businesses that went viral
Advertise dropshipping products on TikTok
Here are some ways to market your dropshipping products on TikTok:
Paid advertising
promote your product through TikTok advertising manager, which works similarly to tools like Google Ads and YouTube Ads. Create ads that showcase your products in a fun, interesting, and immersive way rather than a traditional sales pitch. For example, you can create an ad that features interviews with satisfied customers or product demonstrations.
Adjust your ad campaigns based on which videos are making an impact. Use TikTok’s built-in automatic targeting features to target your ads to users who are searching for products similar to the ones you sell.
influencer marketing
influencer marketing The idea is to work with TikTok influencers to promote your products to their viewers. If you are an influencer with a large number of followers, you will likely need to negotiate compensation, but if you are an influencer with a small number of followers, you may be able to work with them by sending them product samples that they can introduce in a video.
Before contacting influencers, research influencers with a legitimate audience base that aligns with your brand identity. Product family. Find and collaborate with the right influencers through platforms like Shopify collaboration You can reach a wider audience on TikTok than if you were to use paid ads alone.
original content
The cheapest way to reach potential customers on TikTok is to create original content for your account. Possibility of virus infection And get organic traffic. Create fun videos that match your followers’ styles and needs. POV videos, unboxing videos, humorous sketches, trending challenges, and educational videos are all examples of content that works well on TikTok.
📖Read more: 15 TikTok Video Ideas Your Customers Will Love
Although it takes time, organic follow is one of the best ways to get customers for your dropshipping business on TikTok. Remember to be consistent with your brand messaging and engage with your audience as much as possible through videos, comments, and live streams.
Frequently asked questions about TikTok dropshipping
Is TikTok suitable for dropshipping?
Yes, TikTok is a popular social media platform that provides active services to e-commerce sellers. sales channel To sell dropshipping products directly to customers.
How can I promote my dropshipping store on TikTok?
Promote your dropshipping store on TikTok by creating paid ads through the TikTok Ads Manager, partnering with influencers who can promote your products, and creating original content designed to drive organic traffic for your online store.
