With so many e-commerce and technology books available, Amazon offers hundreds of new and upcoming titles in categories like Entrepreneurship, making it difficult to pick out the best. .
Out of curiosity, I reached out to ecommerce and digital marketing experts and asked them, “What is the most informative, helpful, and inspiring book you’ve found?”
More than 30 people responded, including founders, owners, sales and marketing executives and search engine experts, from Texas to Australia and across a range of industries from precision manufacturing to festival fashion.
In total, they recommended more than 60 books across a variety of e-commerce interests, including analytics, global marketing, web design, UX, leadership, personal development, and iconic brands like Amazon, Zappos, and Nike.
The eight titles were clearly popular and received multiple cult followings.
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Fundamentally Successful Businesses Written by Eric Reis
lean startup
Published in 2011, The Lean Startup remains the go-to resource for entrepreneurs today. A quote that has caught the attention of 20,000 Kindle readers sums up its key message: Anything else is waste. Brian LimReis, who founded and operates three online retailers of rave and festival clothing, says Reis’s “verified learning” methodology, which uses data to inform decision-making, “reduces the risks associated with new product launches. , to help ensure that business strategies are based on actual customer feedback rather than speculation.”
Crush it! How great entrepreneurs build their business and influence, and how you can too. Gary Vaynerchuk
Crush it!
One of the recommenders is Viktor Trazov-JilgThe vice president of sales at Bombing Science, an online graffiti and art supplies retailer, called it “an inspiring and practical guide for anyone who wants to build a personal brand and leverage it into business success.” Vaynerchuk’s “jab, jab, jab, right hook” was also mentioned.
Get hooked: How to build products that form habits By Nir Eyal
I was hooked
Kayden Roberts, chief marketing officer at Camgo, a chat and dating app with over 7 million users worldwide, said Hooked is “especially relevant to e-commerce businesses as they look for ways to create user experiences that turn casual visitors into repeat customers…” This is essential for managers looking to ramp up their e-commerce presence. customer loyalty and drive long-term growth. ”
SEO 2024: Learn Search Engine Optimization with Smart Internet Marketing Strategies Adam Clarke
SEO 2024
Clark updates a long-running favorite. Search Engine Optimization We provide guides annually. Respondents recommended both the 2022 and 2023 versions. The 2024 edition is now available.
Digital Marketing for Beginners By Ryan Deess and Russ Henneberry
Digital Marketing for Beginners
Laviette JoaquinHead of Marketing at TP-Link, a global provider of consumer networking equipment, calls it “a must-read for anyone looking to succeed in their e-commerce business.” Increase your online visibility“—in other words, every online seller!
Contagious: Why do we become epidemics? Jonah Berger
Contagious
Bonnie LuanBerger, the chief product officer at Beska Mold, a manufacturer of precision-machined parts, gave Berger’s book top marks because it “digs deep into why certain products and ideas become popular and how you can use those insights to create marketing strategies that drive word-of-mouth sharing online.” Berger’s Invisible Influences: The Hidden Forces that Shape Behavior also received a recommendation.
Influence: The Psychology of Persuasion Written by Robert Cialdini
Impact
“this book “It’s a game-changer for our sales and marketing teams, helping us communicate more effectively and build stronger relationships with our customers.” Daniel MarsingRepresentative director of Premier Staff, an event staffing company.
Evolving e-commerce: The essential playbook for building, growing, and scaling a successful e-commerce business Written by Tanner Larson
Evolved e-commerce
Bombing Science’s Trasoff-Jilg calls the book “particularly valuable for its deep dive into building a sustainable e-commerce operation, not just short-term success.”
