When you shop online or look for product recommendations, where do you go first? While Google is a common starting point, consumers are increasingly turning to their favorite social media apps, most notably TikTok. As of June 2023, the most popular hashtags I bought it on #TikTok According to the social media platform, the video has been viewed more than 59.8 billion times.
Not only has TikTok become a search engine, a source of inspiration and discovery, and a powerful product recommendation tool, but it’s also a place for businesses to sell directly to users. TikTok Shopping is becoming increasingly popular as brands look to reduce the friction of the fan-to-customer transition, with its unique native shopping capabilities and e-commerce integrations allowing brands to sell natively on the platform.
Going forward, Social Commerce Launch your channel, sign up for TikTok Shop, and use these tools to reach TikTok users and potential customers.
What is a TikTok Shop?
TikTok Shops is a commerce solution built into the social media app for merchants, creators, and affiliates. TikTok users with business accounts can sell directly on the platform with options like live shopping and shoppable videos.
What are the benefits of TikTok Shop?
TikTok Shops eliminates the extra step of turning TikTok fans into customers by providing a shopping option directly on the platform. Generation Z and Generation Alpha For prospective consumers, brands can benefit by appearing in search results and offering convenient TikTok shopping options.
TikTok Shops and other shopping integrations allow brands to naturally showcase their products in entertainment videos and other content. If TikTok Shops is not available based on your location, TikTok App for Shopify You can access the shopping feature.
Add your TikTok shop to your account Sales Channels In addition to your online store, you create another touchpoint that supports your potential customers’ online shopping preferences. Other benefits include:
- Broadcasting to a wide range of potential buyers
- Partnering with trusted creators Influencer Marketing Increase reliability
- Creative product placement in entertainment content
- create Personalized Shopping Experience Based on TikTok user behavior
- Reaping the benefits of going viral TikTok Trends Hashtag Challenge
Who is TikTok Shopping aimed at?
TikTok Shop is available in select markets, including the US, UK, and China. Latest information For eligible countries and regions, TikTok Shops are divided into four categories, and each type of commerce user has different requirements for:
- Seller
- creator
- partner
- Affiliate
For merchant accounts, you must be a resident of one of the supported countries and provide proof of identity, residency, and Business licenseCreator accounts have additional criteria, such as a minimum number of followers. In this article, we’ll cover information for merchants, the most common type of user for TikTok shops.
5 ways users can buy products on the TikTok app
TikTok offers plenty of shopping options for users who want to buy products directly from their favorite businesses on the platform.
1. Live Shopping on TikTok
When brands go live, it’s a great opportunity to demonstrate products in real time, answer questions, and encourage fans to purchase products directly from the app. Items can be added to users’ carts during the live stream, and users can check out immediately or at the end of the broadcast.
2. Shoppable Videos
Shoppable videos on TikTok are content that contain shoppable links that allow users to purchase products without leaving the content.
3. Product Display
In your TikTok account, users can tap on the Shopping tab (or bag icon) to access a mini store and check out with just a few taps. Some accounts may have a product showcase without a TikTok shop. These are usually affiliate accounts that don’t own the brand or product being sold.
4. Shoppable Ads (by Shopify)
Brands that are not eligible for TikTok Shop can still use TikTok Shopping with Shopify’s TikTok app. By installing the TikTok Shopify app, you can sync your product catalog, create creative videos using your products, TikTok advertising campaignTagging your products in your content makes it easy for users to purchase them.
5. Shopping Center Tab (Limited Market)
In 2023, TikTok launched its marketplace solution, the Shopping Center tab. By tapping the icon, TikTok users are taken to a one-stop shop where they can browse products from multiple creators across multiple categories. Note: This feature is currently only available in select markets, including the Philippines and Malaysia.
How to set up a TikTok shop
If you qualify for a TikTok Shop seller account based on your location and other parameters, follow these simple steps to set up your account and enable the online shopping feature.
1. Create a business account on TikTok
create Business Account It’s easy and free. Just complete these steps and you’ll have access to advanced features not available to other users. analysis Access to TikTok Ads Manager.
🎵 Learn more: How to use TikTok for your business: An 8-step guide
2. Sign up for a TikTok shop
Go to Seller Registration Portal Complete the application form and upload required documents such as proof of identity, proof of residency, and proof of business ownership.
3. Wait for the results
After you apply, you will be notified of the result by email within 1-2 days. If your application is approved, you will be able to use the shopping feature on TIkTok.
4. Link your accounts and start selling
Start selling on TikTok by linking your TikTok account to your TikTok shop. You can then add products and promote your shop in your profile and content.
How to sell on TikTok using Shopify
If your business is not eligible for TikTok Shops based on its location, you may be able to access the benefits of TikTok Shopping and sell through your content. Video Marketing.
If the TikTok integration is available in your region, follow these steps for your Shopify store:
- Setting up your Shopify store and Create a website.
- Create a TikTok business account.
- To install the TikTok for Shopify app, Shopify App Store.
- Connect TikTok to your Shopify store within the app.
- Start creating Advertising campaigns Use Product Photos and videos.
Shopify merchants can benefit from integrating TikTok into their business as they can manage inventory, sales, and advertising across platforms in one place.
TikTok Shopping Best Practices
Once you’ve set up TikTok’s shopping feature for your business, here are some tips to help you make the most of selling on TikTok.
Think like a creator, not a brand
Each social platform has its own trends and content formats that work best for its audience. It would be a mistake to copy other platforms’ strategies onto TikTok without understanding what content works best. On TikTok, authenticity wins.
Aim for creative content Trending TikTok Soundsoffering an inside peek, diving into current pop culture topics, and providing real value to your fans through education. Content like this that naturally incorporates your product will always perform better than a direct sales pitch.
Partnering with creators and influencers
Influencer Marketing is a huge industry, and brands are eager to work with the hottest self-made internet personalities and influencers who want to monetize their success. This win-win partnership is a great option for brands of all sizes, even those with smaller budgets. In fact, According to TikTok’s own research, 72% of survey respondents I find regular content creators more interesting than celebrities.
TikTok users often turn to their favorite creators for trustworthy recommendations, so marketing with influencers adds authenticity to your brand or product.
🎵 Learn more: TikTok Marketing: Developing a Winning Strategy
Make the most of social commerce with TikTok Shop
Social commerce is growing explosively, with sales Projected It is expected to reach $79.6 billion in the United States alone by 2025. Don’t miss this! Consumer Trends—Set up your TikTok account with shopping features and start attracting shoppers today.
TikTok Shopping FAQ
What do I need to start a TikTok Shop?
To get started with TikTok Shop, first check if the shopping feature is available in your region. Then, sign up for a business account and apply through TikTok to get access to shopping features, including TikTok Shopping links in your video content. Alternatively, you can connect your Shopify store to TikTok using the TikTok for Shopify app.
How do I promote my products on TikTok Shop?
Once you’ve set up your TikTok store, you’ll need to actively promote your products. Here are some ideas:
- Post creative videos showcasing your products and brand.
- Engage with your followers by replying to comments and answering questions. Hosting AMA.
- Use relevant hashtags to increase visibility.
- Share user-generated content to showcase product use cases.
- Feature influencers and popular TikTok creators in your videos.
- Run sponsored campaigns using TikTok ads.
- Link destination Product Page Write it in your profile or in the comments section of the video.
What are the best products to sell on TikTok?
The best products to sell are the ones that users are looking for and that fit your brand. If you’re a creator looking to sell products, Make TikTok merchPopular product types on the platform include:
