How often should you post on Instagram in 2024?

That’s the million-dollar question: How often should you post on Instagram?

Is it okay to post multiple times a day, or should you just post a few times a week? Clearly, it can quickly become a difficult balance. You don’t want to post so infrequently that no one sees your content, but you also don’t want to post so often that Instagram considers you a spam account.

Most importantly, consider how much time and energy you can devote to the platform. Creating a consistent posting schedule that aligns with your resources and goals is essential to having a successful Instagram presence.

Whether you have a social media team or you’re a solo entrepreneur with a strong team of people, this guide will help you decide how often to post on Instagram as you build your social media marketing strategy. We’ll explore the factors to consider when deciding how often to post and provide tips for creating a sustainable and effective posting schedule that works for your business.

How often should you post on Instagram?

Make it your goal to post on Instagram 3-5 times per weekWhat you post will depend on your audience and brand, but aim for at least three posts per week. Instagram Reelscarousel, or static posts.

By posting regularly, you will receive a variety of exciting rewards.

• This will increase your chances of appearing on the Explore page, making your content more accessible to a wider audience.
• This will increase your chances of appearing at the top of search results for your most popular keywords, making it easier for users to find your account.
• It helps people discover your brand through a variety of content types and topics, showcasing your brand’s versatility and creativity.
• This increases your chances of being featured by major accounts, which can lead to a surge in followers and engagement.
• This allows you to test what works best with your followers and refine your content strategy over time.
• It helps you decide The best way to sell It will engage your audience and ultimately lead to more conversions and increased revenue.

Instagram CEO Adam Mosseri agrees: “The more you post, the more followers you’ll get, because more people will discover you, more people will share your content, and more content will be discovered.” He says.

So how does it compare to other accounts?

Survey by social media scheduling tool Later We found that accounts of different sizes tend to have different posting schedules: nano accounts with up to 10,000 followers post an average of two feed posts per week, micro accounts with up to 100,000 followers post an average of three posts per week, and medium accounts with up to 500,000 followers post an average of five posts per week.

While there may be a correlation between posting volume and follower count, larger accounts may also post more frequently because they make money on Instagram.

But what about Instagram Stories?

In the same study, Later found that nano accounts post Instagram Stories three times a week on average, micro accounts post Instagram Stories four times a week on average, and mid accounts post Instagram Stories 15 times a week on average.

learn How to use Instagram Stories It helps you engage with your followers and build deeper connections with your customers. Ephemeral formats allow you to maintain a posting cadence without having to create daily feed posts. Here are some examples: Instagram Story Ideas It will help you get started.

If you’re worried that posting too much will cause you to lose followers, there’s no need to worry: Adam reassures Instagram users that while posting multiple times each week might cause you to lose a few followers, the positives far outweigh the negatives.

“When you post, people will remember they’re following you and may unfollow you.” He says“People are curating their follower lists all the time. But if you look at the data over time, you’ll see that the more you post, the more followers you tend to get.”

Keep a consistent Instagram posting cadence

Here’s some important advice if you want to understand How to use Instagram for your business: Consistency is more important than quantity.

Combining Later’s research with Adam’s comments, we can see that posting one feed post and two Instagram Stories per day is an effective way to increase engagement. Whether you can get started at that pace will depend on how much time, experience, and resources you have.

Here are some tips to help you get into rhythm.

Start with what’s doable

Instead of diving right in, focus on a posting frequency that makes sense for you and your business right now, which might be 3 Instagram feed posts and 3 Instagram Stories per week.

A study by Later found that smaller accounts posted fewer posts per week than larger accounts, confirming that starting small and manageable is the answer.

Adam agrees, saying that while posting more may help you grow a following faster, it’s more important to post consistently: “Post as much or as little as you feel comfortable with,” he says.

Evaluate the resources you need to create the content. Determine whether you need to involve team members and what equipment and resources you will need. Instagram Tools Figure out what information is needed and the schedules of everyone involved.

Create a posting schedule

No matter how much you post, you should spread them out strategically. A good rule of thumb is to schedule your posts on specific days, for example, posting photos to your Instagram feed on Mondays, Wednesdays, and Fridays, and posting stories on Tuesdays, Thursdays, and Saturdays.

If you place the posts widely, Instagram Algorithm At the same time, it gives your audience an expectation of when new content will be published. This approach gives each post some breathing room and keeps you from competing for likes and comments.

Here’s how to address this:

• Brainstorm a list of ideas. Get inspiration from your competitors’ accounts, customer frequently asked questions, and trending topics to create a list of Instagram post ideas. Keep adding to this list as more ideas come to mind.
• Create a monthly calendar. Start writing ideas on a calendar, taking into account your resources and topics. Also consider the time it will take to create and edit your posts and write captions.
• Test and adjust. See how it goes for your first month. If it feels too much for you, try posting less frequently the next month. Most importantly, keep the number of posts per week consistent. If you find you can only manage three, that’s okay. Just make sure you continue to share three posts every week.

Try out different features on Instagram too. Instagram Stickers To generate engagement, live streaming (previously IGTV), and share more Instagram Videosrelated Instagram Hashtags Add it to your posts to reach more people.

Reusing content

You don’t need to create new content for your social media platforms every week – if you feel overwhelmed with your posting frequency, consider repurposing posts that performed well or writing new posts. Instagram Captions Regarding previous posts.

Here’s a simple strategy for doing this:

• Identify your best performing posts.
• Change the format (e.g. from Reels to Carousel or vice versa) or create new, relevant captions.
• Add reused content to your calendar.

Repurposed content can fill any gap. For example, you could create two new feed posts each week and share two pieces of reused content. The more content you have, the more likely you are to find the posts that perform best. Instagram Story Adsusually Instagram Adsand can also be used in marketing campaigns.

Schedule posts in the app

To make this more manageable, Instagram Management App like Sked Social, lateror Hutto To Schedule Instagram Posts That way you can create your feed posts in advance in bulk and avoid having to check in every day to create new content.

And keep it up. A week or two of no posting is not the end of the world, but it might cause your ranking on Instagram to drop. Instagram also evaluates how fresh your posts are.

Once you get used to schedule management and development High-quality post ideasyou can pick up the rhythm and aim for daily content.

How Wilderdog grew its Instagram audience

Rachel Friedlein, Co-founder Wilder DogThe company manufactures leashes, harnesses, and other accessories for dogs who love the outdoors. Founded in 2015, Rachel quickly became I created an Instagram account for Wilder DogShe knew it was crucial to her social media marketing strategy.

Since then, Rachel has grown the account’s followers to over 360,000 while running the page for her own business and finding her ideal posting frequency.

Rachel aims to post to her Instagram feed once a day, although she has missed a day or two on occasion.

Take note of these tips from Rachel’s posting strategy:

• Store high-quality photos, whether your own or customer-created.
• Post casual content on your Instagram Stories to build a connection with your audience.
• Encourage your customers to tag their photos with your brand (you can add a branded hashtag to your photos). Instagram Profile).
• Share tagged Instagram stories and photos, especially the ones that are funny or that best represent your brand.
• Post something every day, whether it’s an Instagram Story or an Instagram feed post.
• Identify your most effective social media posts and share them further.

The biggest advice Rachel has for other entrepreneurs is to keep posting and experimenting. “The culture around apps seems to be changing more rapidly than ever before,” she says. “Of course, have a strategy, but be prepared to change your strategy.”

Because Rachel uses the app daily, she noticed that Reels were gaining popularity and started posting more of them. Similarly, when she noticed that posts tagged with shoppable items were doing well, she embraced that. She built her audience by keeping her Instagram posting frequency consistent and varying the content of her posts.

“Making mistakes along the way will help you learn what works best for your company.” Trial and error can be an influential teacher in refining your Instagram strategy.

Check out these ideas What to post on Instagram.

Post frequently to Instagram to grow your audience

The key to how often you post on Instagram is consistency, and that doesn’t just apply to how often you post.

Setting and maintaining a consistent posting frequency will help establish a habit for you and your team, let your audience know when news posts are coming up, and keep them up to date on trends and your Instagram Insights (Please check Creator Studio Check out the full analysis here. Plus, the more posts you post, the more room you have to experiment.

The key to growth Instagram Marketing Strategy The key is to consistently provide high-quality content that people want to interact with. What that content exactly is will be determined by your business and what resonates with your customers, and you should be prepared for it to change from time to time.

Consider the resources you have available and how much time you can dedicate to creating, sharing, and engaging with Instagram posts. Remember, you don’t always have to create new content from scratch. Repurposing high-performing posts and reworking existing content can help fill gaps in your content calendar.