Maldives Tourism Industry Association (MATI) hosted the first edition of MATI Insights on Tuesday at H. Mielma, Male. Apart from MATI members, senior officials from both the Ministry of Tourism and the Maldives Marketing and Public Relations Corporation (MMPRC) attended the event.
MATI Insight is a series of knowledge sharing events aimed at disseminating expertise, best practices and insights related to various aspects of the tourism industry. Thematic range of the series is set to include revenue, sales and marketing, branding, environmental conservation and protection, human capital development, technology and innovation, and more.
The event began with a networking session, followed by a series of presentations from Trip.com Group, STR, Lighthouse (formerly OTA Insight), and Lottiefiles. This was followed by a question-and-answer session and discussion among the participants.
Mr. Karan Mahesh, STR’s Senior Sales Manager for Central and South Asia, gave a presentation entitled ‘Maldives – Living the Dream(?)’, highlighting the outlook for the Maldives hospitality sector in a global context. Provided an overview. . This was followed by a presentation by Mr. Sachin Khoshe, Senior Business Development Manager, Indian Subcontinent, Lighthouse (formerly OTA Insight) entitled “Maximizing Profits in 2024: Spotlight on Maldives Tourism Trends”, which introduced new We shed light on travel and booking trends and strategies. To optimize the profitability of the Maldives tourism sector.
Next, Freda Shi, Area Manager for Maldives and Singapore at Trip.com Group, gave a presentation titled “Enabling Hotels to Embrace the Future of Travel – How to Get More than Their Fair Share in China” He gave a presentation and provided an overview of emerging travel trends and traveler behavior. , booking patterns and strategies to enhance and capture demand from China. Mahfooz Ali, Lottie Studio Lead, and Mariyam Lubaba Mohamed, Content Marketing at Lottiefiles, spoke about brand awareness and We take a deep dive into the value of incorporating motion design into your marketing materials to increase engagement.
The event concluded with closing remarks by MATI Executive Director Ahmed Nazir, followed by a networking lunch.
