Coco Collection, a leading luxury resort brand, has announced the appointment of Edita Pesco as its new Director of Sales & Marketing, along with two new executive leaders to its corporate sales team: Ayman Mohammed as Assistant Director of Sales & Marketing and Afag Arif as Manager of Reservations & Distribution.
Edita Pesco is a dynamic leader with over 20 years of experience in the travel and hospitality sector. Having previously served as Cluster Director of Sales and Marketing at Anantara Hotels and Director of Sales and Marketing at Finolhu, Edita has in-depth knowledge of the Maldives hospitality industry. She has an impressive track record of driving business growth and achieving outstanding results, and has demonstrated keen acumen in luxury brand management. Edita is poised to play a pivotal role in the growth and ongoing success of the business.
Aiman Mohamed joins Coco Collection from Seaside Finolhu where she served as Head of Sales responsible for managing the remote team and leading agency operations. Aiman began her career at Shangri-La’s Villingili Resort & Spa where she rose through the ranks holding roles honing her sales and operations skills. Her expertise was further strengthened at Anantara Maldives and Raffles Maldives Meradhoo where she played key roles in sales development. At Coco Collection, Aiman will be spearheading sales strategy and business development, working closely with the Head of Sales & Marketing.
Afaag Arif is an e-commerce operations and distribution expert with over seven years of experience in reservations and revenue in the hospitality industry. He joins Coco Collection from Six Senses Maldives where he served as Regional Distribution Manager, demonstrating a deep understanding of operations and customer needs. In his new role at Coco Collection, Afaag will apply his expertise to develop and execute strategies to strengthen the reservations and revenue division.
These appointments play a strategic role by adding global expertise and experience to Coco Collection’s decades of Maldivian hospitality, positioning the company to grow and further establish itself as a leader in the luxury industry.
Since its launch in 2005, Coco Collection has crafted distinctive, five-star destinations with a passionate flair and award-winning execution. Each Coco Collection resort in the Maldives is a haven for travel and style lovers. Each resort celebrates traditional Maldivian architecture and ambience. As part of the world-renowned and pioneering Sunland Hotel Group, Coco Collection draws on more than 30 years of hospitality expertise. Sunland’s legacy of pushing boundaries and creatively evolving sets high standards, elevates creativity and enriches the guest experience.
Cover photo (RL): Ayman, Afag, Editor.
