McKinsey & Company announced last month thatThe state of AI in early 2024. “
McKinsey surveyed 1,363 executives from across regions, industries, company sizes, functions, and professional backgrounds around the world in February and March. About 72% of respondents said they AI Applications.
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According to the survey, respondents reported primarily adopting generative AI in the following areas: Marketing and Salesproduct and service development, and information technology departments.
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The majority of respondents reported that they are spending less than 6% of their digital budget on generative AI, despite the technology’s widespread adoption.
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Additionally, the study also explored cost savings from generative AI across various business functions.