Wowcher, the leading marketplace to buy and share the best of what’s best in your city SiteMinderhas developed the only software platform that maximizes hotel revenue potential, offers travelers better value, and increases hotel bookings.
The partnership marks Wowcher’s first integration with a hotel distribution platform and is part of Wowcher’s wider initiative to increase booking value for its hotel partners. The integration will give UK and Irish hotel users who use SiteMinder’s distribution and revenue platform seamless access to Wowcher’s subscriber base of over 20 million. Importantly, SiteMinder’s platform will enable properties leveraging the Wowcher website to simultaneously advertise and sell a wider range of rooms.
“We’re thrilled to partner with SiteMinder to offer our customers more exclusive hotel deals than ever before,” said Jamie Lavers, UK travel manager at Wowcher. “The rising cost of living has meant that demand for short-term stay deals throughout the year is higher than ever. This partnership with the trusted SiteMinder brand will enable us to continue to meet that demand by offering great value through the dynamic hotels that use SiteMinder’s platform.”
Lubbers adds, “It made sense to integrate with SiteMinder’s platform, which has been widely adopted by many of our hotel partners, recognizing the benefits of efficient distribution and inventory management. This integration allows hotels to offer top room categories to travelers, keep rooms open for longer periods, and have more flexibility in managing their inventory. Additionally, this integration allows hotels to connect with untapped segments; our data shows that up to 80% of our customers are first-time guests at the hotels we feature.”
“Our collaboration with Wowcher is a game changer,” said James Bishop, vice president of ecosystem and strategic partnerships at SiteMinder. SiteMinder’s Changing Traveler Report 2023 Research shows that around 50% of UK travellers are opting for package deals, cheaper rooms and shorter stays in response to rising prices. In this ever-changing landscape, we at Wowcher want to support hotels by connecting them with travellers who want to make the most of their accommodation experience, whether that’s a seaside break, a city break or a spa retreat.
“We are pleased to see this integration come to fruition as a way for hotels to add even more value. In today’s dynamic environment, it is essential that hotels provide a great experience to their guests, regardless of the economic climate. By working with Wowcher, SiteMinder’s UK and Ireland properties will be able to open their doors to travellers looking for special offers and capture new revenue streams.”
