The program is designed to stimulate and foster collaboration between key bar partners across 13 international markets.
Woodford Reserve, the world’s number one super-premium American whisky, returns with the second edition of its ‘Global Bar Exchange’ program following the success of the first edition. The program aims to bring together key bar partners across 13 international markets, fostering collaboration and providing new inspiration. idea. Woodford Reserve continues to support the hospitality sector through its programs to provide immersive and educational cultural experiences for participating bars.
In London, Woodford Reserve will partner with Three Seats to host Cry Baby from 1st to 3rd October, and Sober Company in partnership with Swift from 5th to 7th November. . This year’s Global Bar Exchange expands beyond London to five other major markets, including Canada, Brazil, China, South Korea and Italy, and this year’s Australian venue for the event will also be Melbourne, replacing Sydney.
Global Bar Exchange, running from September to November 2024, will attract top bar talent from around the world. Bar talent pairs up with other bars around the world, immersing themselves in the culture and unique creations of their partner cities. Partner bars are inspired to create standout Woodford Reserve Old Fashioned cocktails based on the flavor notes, aromas and experiences of their visit, before participating in a collaborative guest shift at the host bar. receive.
The Global Bar Exchange program runs alongside Woodford Reserve’s Old Fashioned Month and will be held again in November this year. This global campaign encourages both consumers and bartenders to celebrate this iconic cocktail at major bars, restaurants and stores around the world.
Georgia Billings, Brown-Forman Brand Ambassador, commented: “We are delighted to be participating again in this year’s Woodford Reserve Global Bar Exchange.This year we will have new bar partners and 13 international markets participating, bringing together hospitality professionals from Woodford Reserve and around the world. This program will be even bigger and better than the first one, as we continue to inspire ideas and collaboration with our homes.”
Nidal Ramini, Brown-Forman’s advocacy director for Europe and Emerging International, commented on this year’s program:We are very excited to be participating again in this year’s Woodford Reserve Global Bar Exchange. Global Bar Exchange 2024 is even bigger than the first edition, with several new markets entering this year and continuing to build long-lasting friendships between Woodford Reserve and modern hospitality professionals from around the world. , promises to be better. ”
