In November 2024, e-commerce marketers will have no shortage of topics for articles, videos, and podcasts. Examples include Holiday Shopping, Macy’s Thanksgiving Parade, Daylight Savings Time, Military Families, and Winter Preview.
Do content marketing right Attract, Engage and Retain customer. But finding topics for that content can be difficult. Here are five content ideas your company can use in November 2024.
holiday shopping guide
Marketers can use guides to encourage early shopping.
In 2024, there will be only 27 days between Thanksgiving and Christmas. this is relatively short shopping season Some retailers are starting their holiday sales early.
Initial marketing campaigns included: A Guide to Encouraging Holiday Gift Givers. One approach is to work on popular items while reminding shoppers of the short season.
Here are some potential headlines.
- “10 popular toys that may be gone by Black Friday”
- “5 Personalized Gifts to Order Before Thanksgiving”
- “21 Christmas gifts shipped around the world and when to send them”
- “10 Ways to Save Money by Buying Early for the Holidays”
Macy’s Thanksgiving Parade
The first balloons appeared in the Macy’s Thanksgiving Day Parade in 1927.
The 98th annual Macy’s Thanksgiving Parade will be held in November 2024 in New York City. This parade is best known for its amazing floats.
The Macy’s Thanksgiving Day Parade, now a popular annual American holiday tradition, began with just colorfully costumed retail employees and animals on loan from the Central Park Zoo. Soon after, Macy’s added bands and floats.
In 1927, the first balloon featured Felix the cat. In 2024, viewers can expect Diary of a Wimpy Kid, a special Noora and Elf on the Shelf, and giant balloons featuring Marshall from Paw Patrol, Spider-Man, and SpongeBob SquarePants.
For content marketers, parades can be an opportunity to inform and entertain readers.
summer time
Many people in the Northern Hemisphere will change their daily routines as daylight saving time ends.
Sunday, November 3, 2024, marks the end of daylight saving time in the United States and at least 10 other countries, and households will set their clocks back one hour.
Germany, Italy, and France were among the first countries to adopt daylight savings time. Each began in 1916 and the United States added in 1942.
For content marketers, the time change is a great opportunity to publish a list article that explains how moving back an hour affects shoppers’ attitudes toward a particular product or category.
Here are some product category-specific article headings.
- Home decoration store:”10 Cozy Home Updates for the End of Daylight Savings Time
- Online fitness shop: “7 Ways to Maintain Your Fitness Habits After Daylight Savings Time”
- Coffee distributor: “Six beers to get you through the dark days”
- Electronics store: “5 smart gadgets for the end of daylight saving time”
Military Family Month
Recognizing the sacrifices of military families is November’s content opportunity.
Honor holidays are a great way to recognize and engage important customer segments.
An example is Military Families Month in November. Marketers can create content that celebrates the resiliency, strength, and support military families provide to the soldiers, sailors, airmen, and marines who protect our country.
One of the best ways is through family profiles. For example, an online store that sells pet supplies could ask customers to nominate a military family to be featured. The company will then interview the family and potentially offer them a surprise supply of a year’s worth of pet food.
Or, marketers can recognize military families and promote discounts for that segment.
winter preview
Seasonal content, such as skiing, is likely to attract visitors from organic search and other sources.
November is the perfect time to publish how-to articles For the coming winter snow season.
For example, an online ski shop might publish the following information:
- Resort forecast describing the best ski areas.
- Pre-season ski maintenance checklist.
- Gear guide for backcountry skiing.
- Holiday ski equipment shopping guide.
Most e-commerce companies can find a preseason topic that fits their product line.
- A women’s clothing store might publish a guide to sustainable winter fashion.
- Nutraceutical brands may create winter wellness series.
- Pet supply stores can create holiday decoration guides with relevant photos and supplies.
