Auckland is preparing to host Coldplay’s long-awaited Music of the Spheres Tour concerts from November 13th to 16th, and local hotels are experiencing a surge in bookings for this period. are.
According to recent data,SiteMindera leading distribution and revenue platform for hotels, is forecasting a 395% jump in hotel arrivals in Auckland compared to the same period last year.
Coldplay’s Music of the Spheres Tour recently made history as the highest-grossing rock tour of all time, becoming the first rock tour to gross over $1 billion at the box office. This is Taylor Swift’s second tour after her “The Elus Tour.”
The surge in demand from Coldplay fans has increased average daily rates (ADRs) at local hotels during the band’s performances. This year’s ADR increased by 54% year-on-year, from NZ$351.51 to NZ$543.05, as Auckland hotels took advantage of this golden opportunity to generate significant revenue. Room rate increases reflect the premium placed on accommodations during this period of high demand.
SiteMinder data shows that hotel guests are booking further in advance to secure the accommodations they want. On average, guests booked their stay 272.2 days in advance. This is an increase of 92.28% from 142.3 days ago last year. This extended lead time suggests that many guests purchased their tickets last November and then booked their accommodation just a few months later.
Shorter length of stay
Despite the rapid increase in bookings, the average length of stay for all bands’ performances is expected to decrease from 1.55 days in 2023 to 1.3 days this year, a 15.75% decrease from the previous year. This trend suggests that the surge in bookings is primarily driven by concertgoers choosing to focus on events and stay for short periods of time.
said Bradley Haynes, vice president of SiteMinder’s Asia Pacific region.
“The strong resurgence of events, especially record-breaking concerts, is energizing the global hotel industry and local economies. It is clear that fans are not only happy to travel for their favorite bands. They also plan well ahead and are willing to pay a premium for the experience.
“Hotels can take advantage of these opportunities by enhancing the experience with custom packages that generate additional revenue, such as happy hours at on-site bars or partnerships with nearby restaurants,” Haynes said. I am.
