of top life project was founded in Italy in June 2021 by Dr. Cristina Tomasi and her team. Cristina leads Top Life Projects as CEO and ideator alongside Andrea Fontana, Partner and CMO, and Jacopo La Porta, Partner and CTO.
industry: health and wellness
Use case: Cyclical business with subscriptions, digital products, and periods of high traffic
Featured products: woo commerce
Main results:
- We exceeded our revenue goals by 59% in our first year of business.
- Manage four different stores using WordPress multisite functionality.
- Achieved €190,000 for a single product launch.
- Maintain high data security standards in accordance with healthcare industry standards.
Christina is an internist specializing in internal medicine, angiology, osteoporosis, bioidentical hormone replacement therapy, and orthomolecular medicine. Since her college days, she has published a health journal and educated people interested in health. Since then, she has spoken at hundreds of health conferences and established a presence on social media as a health educator.
Christina’s battle with cancer in 2006 sparked her passion for lifestyle medicine. A combination of holistic health practices helped her recover and convinced her that people can make the right choices for their health by having the right information. .
Andrea has an extensive background in marketing management, with experience in marketing consulting in the music industry, video production, and photography. Jacopo is a long-time IT architect with a passion for web services and disruptive business models. He was also an early adopter of cryptocurrencies, dating back to 2008.
Top Life Project was launched in 2023 with great success and is working on expanding to Europe and the US at the end of 2024. You can learn more about their teachings and practices on their Instagram account. @toplife.project.
The Top Life Project operates on the belief that, when informed, people can make the best lifestyle choices for themselves and their health. Top Life Project fulfills this mission by offering numerous products and services to meet the health and wellness needs of our customers.
Top Life Project launched its e-commerce business with WooCommerce in January 2023. We only sell directly to consumers via WordPress multisite installations.
When we launched Top Life Project in 2023, our annual revenue goals included achieving a turnover of 500,000 euros.
By the end of 2023, it surpassed that mark by 59%, serving around 18,000 active users and an average order value of 80 euros.
This success was driven by the first brand launch in early 2023 and the launch of red-therapy.com in October. In just three months, Red Therapy contributed an additional €54,000 in revenue.
Top Life found that 40% of orders come from repeat customers. This indicates high customer satisfaction with your products and services.
The Top Life Project team manages three sites:
- toplifeproject.com
- Red-Therapy.com
- TopSleeping.com
They will soon launch their fourth e-commerce site, King-Beef.com.
Through these four brands, Top Life Project offers customers a variety of products and services, including digital products such as courses, webinars, and e-books. It also includes physical products such as red lights, mattresses, and food.
The team updates the site with new products every two months and is working on developing subscription-based products.
Although each website is a brand owned by Top Life Project, Red Therapy and Top Sleeping operate as resellers of products. All websites are managed through WordPress’ multisite feature.
For Top Life Project, Woo was the obvious choice for their e-commerce platform. “We chose Woo from the beginning for its scalability,” they said. “There are a huge number of plugins to choose from and it’s easy to find a developer to customize everything.”
TLP uses various plugins and extensions to run its business.
It also uses plugins to offer gift cards and sync order tracking across different sites and tools.
“WooCommerce’s main advantages are the system’s scalability, cost, and scalability, especially in multisite environments. Now, with our new High Performance Order Storage (HPOS) system, we are further improving site performance.”
— Jacopo La Porta, Top Life Project Partner and CTO
Top Life Project manages health data from many customers, making data security extremely important to the business. To protect its customers, TLP has taken data security to the next level by using blockchain technology alongside its WooCommerce site.
“We use an anonymized blockchain and intermediary platform to ensure the veracity of data and information, while keeping it anonymous at all times,” the team shared.
“Through this method, we can anonymously assess health data and use that learning to customize the product offerings for each customer based on what they need most.”
— Dr. Christina Tomasi, Top Life Project CEO and Ideator
In April 2024, TLP added a new portal within the customer dashboard. The portal is connected to the Console Plus blockchain infrastructure, which serves as the backend for the medical health index. This new experience allows customers to upload and sync their fully anonymized health data and store it securely on the blockchain, giving them new insights into how to improve their health.
Much of TLP’s phenomenal success has been driven by product launch events. Sales peak significantly when a new product is launched, with a single launch expected to generate sales of as much as 190,000 euros.
TLP attributes this success to its ability to build hype and excitement around product launches. In one such event, we had 8,000 people in Italy alone opt-in to receive notifications when the product went live.
Another launch in June 2023 (just five months into the e-commerce journey) generated 2,000 orders in just seven days. Christina promotes these releases through Instagram Reels and meta ads, proving that her audience is highly engaged.
TLP successfully facilitated these launches through influencer marketing and sales funnels built on Funnelish.com, a marketing tool synced with WooCommerce through Zapier integration.
“These launches have been a huge success,” said CMO Andrea Fontana. “However, we are already considering the next stage of our business. A subscription model will help normalize our cash flow and offset the spike in sales associated with product launches.”
Given their huge success to date, you might feel that Top Life Project is entrenched in their business, and that’s certainly the case. But the team remains humble and continues to strive for more.
They are currently working on international expansion plans to take the business first from Italy to Europe and then to other parts of the world.
Although the first 18 months (as of this writing) have been great, they still consider themselves to be at ground zero. There is still much work to be done and they are looking forward to many other ways to help their customers create healthier lives.
For the Top Life Project team, this is just the beginning.
Dr. Christina Tomasi
chief executive officer and ideologue
top life project
red therapy
top sleeping
Vanessa has spent her career writing things that help people across the technology industry. Outside of work, I enjoy training for triathlons, hobbies, and exploring new places both urban and natural. She has two fluffy cats, maintains several succulents, and has way too many books on her TBR bookshelf.
