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Selected by Maritime Commercial Joint Stock Bank (MSB) back baseengagement banking platform to modernize digital banking services.
The bank will work with Backbase and its partners to Smart OSCimplements a platform and creates an integrated, customer-centric experience for its 5.4 million retail customers and 100,000 business customers.
The move is part of MSB’s ongoing digital transformation strategy to streamline its service offering and enhance customer service.
The Backbase platform enables MSB to integrate internal applications and deliver a seamless digital journey.
This includes simplifying onboarding, day-to-day transactions, and product bundling, ultimately increasing customer engagement and simplifying product management.
By streamlining these processes, MSB expects to reduce service delivery costs by 30%.
Through this initiative, the bank aims to increase active digital customers by 30% annually and increase digital acquisition by 20-40%.
SmartOSC, a digital enabler in Vietnam, helps tailor the platform to MSBs’ specific requirements, ensuring alignment with local regulations and customer expectations.
The bank plans to launch both retail and business banking channels on the platform within a year.
Nguyen Hoang Linh
“At MSB, we are combining the strengths of Backbase’s engagement banking platform with in-house development to power our digital factory and gain new flexibility to seamlessly integrate and improve our existing capabilities.
Through this platform, we will have the speed, agility we need to integrate, modernize and launch our retail and business banking channels on a single platform within the next 12 months and extend differentiated customer experiences. Achieving control and control.
Nguyen Hoang Linh, CEO of MSB, said:
Riddhi Dutta
“With a ‘adopt and build’ approach, rather than uproot and restart, MSB is reinventing existing channels and apps, upskilling its digital factory, and equipping internal talent with new efficiencies and innovation. We can give you the power to create.
Backbase provides a strategic architecture that complements and expands MSB’s current efforts, driving growth without disrupting the valuable work already underway. ”
