It’s time to get inspired by some of this year’s top holiday campaigns.
In 2024, global brands are combining this to enhance traditional advertising campaigns with multimedia elements and additional engagement channels such as apps, social media, and generative AI.
Coca-Cola: CreateRealMagic.com
Coca-Cola CreateRealMagic.com
coca cola Probably the most successful brand in the world. Some of our holiday assets, like caravan trucks and polar bears, create a nostalgic connection to the holiday season. But Coca-Cola is leveraging artificial intelligence even further.
consumers can visit CreateRealMagic.com Generate digital greeting cards by reimagining Coca-Cola’s iconic images and characters through AI tools. Consumers can download personalized cards and email them to family and friends or post them on social media. You can also save online galleries and browse other creators’ work. Coca-Cola will feature artwork created by consumers and works by partner artists on digital billboards in 20 locations around the world, including New York’s Times Square and London’s Piccadilly Circus.
The holiday card generator will be available in more than 40 markets around the world and will help Coca-Cola celebrate your “inner Santa” through everyday acts of kindness. The new TV movie “The World Needs More Santas” shows how real magic grows when people embrace selflessness, generosity and goodness. Two more short films will be released in December: “Ho-Ho Heist” and “The Note.”
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Burger King: 31 days of sale
burger king advent calendar
burger king has launched its holiday campaign “31 Days of Deals” and launched the BK Advent Calendar, which includes 12 carefully selected gift surprises. followers can send text messages Advent will be available in the BK Advent Calendar, which will be released on November 22nd. Recipients can expect favorite items like chicken fries and Whopper burgers, as well as nostalgic items that evoke holiday memories.
“31 Days of Sale” comes to life with “BK Village,” an immersive experience in the BK app that helps you bring your advent calendar to life digitally. Royal Park members can explore the snowy city to unlock deals and “decorate the halls” of their villa. Every day, users can open their digital villa mailbox and see one of 31 deals to be redeemed.
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Walmart: Gifts you know you’ve received
To help kick off your holiday shopping on Black Friday and Cyber Monday. walmart has created a 10-chapter “ad” series called “Deals of Desire”, inspired by the thrill of finding the season’s best price. On October 28, Walmart aired a behind-the-scenes trailer teasing the story and star-studded cast. The retailer then executed Chapter 1 on November 11th. Followers can access: Walmart.com/deals/blackfriday Shop specials and follow Deals of Desire, where new episodes drop weekly.
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Amazon: Midnight Opus
Amazon has released its 2024 ad “Midnight Opus,” which focuses on small everyday acts of kindness that spark joy. The spot tells the story of a theater janitor whose hidden vocal talent is discovered and celebrated by a colleague while preparing the stage for a performance for a friend.
With a little help from Amazon, a tuxedo jacket is delivered as the final touch, allowing the performer to sing in the spotlight. As her colleagues take their seats, the janitor shows off her singing skills with a moving rendition of the 1965 classic “What the World Needs Now Is Love.”
Amazon also announced virtual holiday shopusing immersive 3D technology Amazon Beyond (Virtual Store) will feature seasonal-themed interactive content and a selection of new products. Visitors can add products directly to their cart and checkout as usual.
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SharkNinja: Ninja the Holidays
shark ninjaConsumer electronics design company has launched Ninja the Holidays, the Ninja brand’s first holiday campaign featuring brand ambassador David Beckham. The first TV spot aired in the U.S. on Friday, November 1 across various streaming partners, followed by additional high-profile spots, including Thursday night football games.
The TV ad will also be aired in the UK, France, Germany, Italy, Spain, Northern Europe, Middle East and Benelux. The campaign will be prominently displayed on outdoor platforms such as Times Square and billboards in London, and expanded across social media and other digital channels.
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Lego: Kataklo
lego group has launched a holiday campaign introducing Cataclaws, an icon of creative LEGO play. The furry brick characters remind us of the power of playing together during the holiday season. The ad features over 20 LEGO products, unique builds, and cameos from popular characters. There will also be surprises for LEGO fans, including the chance to build your own mini Katakura at the LEGO Store.
The campaign coincides with the LEGO Group’s annual event. build to give This initiative encourages and promotes everyone to create hearts with LEGO bricks and share the power of play with children who need it most. hashtag #BuildToGive. Until December 31st, for every heart you create in the LEGO Store, share on social media or in the LEGO Play app using #BuildToGive, the LEGO Group will support Play in hospitals, children’s homes and vulnerable communities in need. Donate Lego sets to children in need.
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Etsy: Give an “I get you” gift
Etsy created Give ‘I get you’ Gifts, a holiday campaign featuring Waldo’s story as he travels around the world and is seen everywhere he goes. But when he got home and received a perfectly personalized Etsy gift from his best friend, he finally felt seen. Etsy Spots is a reminder that Etsy sellers are creating the memories that make the holiday season memorable.
The campaign will be spread across a variety of channels, from television and billboards to social media. influencerand empirical. Etsy creates hundreds of versions of ads that meet the needs of key buyers and highlight gifts on the platform. Beyond traditional media, Etsy engages audiences through experiential activations and podcast integration. We’ve also partnered with tastemakers like Chief Gifting Officer Drew Barrymore and tennis star Naomi Osaka to share their favorite gift finds.
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Old Navy: Love is in the house
old navy has launched “Love Is in the House,” a holiday campaign starring singer Jennifer Hudson as the hostess of a former Navy mansion where everyone is welcome. The house party included dancer and influencer Lexi Smith, dancer and choreographer Rafael “The Sandman” Thomas, 9-year-old dancer Brody Hudson Schaefer, aka Boss Baby Brody, and Old Navy’s Special guests such as Magic the Dog will appear.
The campaign will air not only during NFL games, but also in movies, television networks, social platforms and streaming services including Netflix, Amazon Prime, Hulu and Disney+. The campaign includes Jennifer Hudson performing “Winter Wonderland” from her newly released first holiday album, The Gift of Love, which will be available at select Old Navy stores. Included.
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John Lewis: Gift Time
john lewisBritish retailer Saatchi & Saatchi has released its second Christmas campaign, “The Gifting Hour.” This ad depicts a nostalgic and magical journey to find the perfect Christmas present. The ad shows the heroine running into a John Lewis store just before it closes because she is late to find a present for her sister. She slips through the racks of dresses and enters a fantasy world through her memories, checking the clock to find the ultimate present.
The ad’s soundtrack features the song ‘Sonnet’ by Richard Ashcroft, former frontman of rock band The Verve. The retailer, in partnership with Ashcroft and record label BMG, is running a contest on social media to find an aspiring artist to cover the song. The winner will record a version of ‘Sonnet’, which will be featured in an advert that will air on television on Christmas Day, and BMG will officially release the track. All proceeds from the winning single will go to the John Lewis Partnership’s Building a Happy Future programme.
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Urban Outfitters: Happy LOLidays
urban outfitters has launched a multi-channel “Happy LOLidays” campaign aimed at relieving seasonal stress in a fun way. Engaging consumers across multiple touchpoints, the campaign features an assortment starting at $25. This spot starts with “UO Carol”, TikTok A dance challenge choreographed by the sensation Lubalin and Lars Gummer. The LOLiday Gift Guide features a curated selection of on-trend, budget-friendly products, and showcases culturally relevant and viral products.
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Olipop: Introduction to OLI and POP
oripop has created a 2024 holiday campaign centered around two holiday yetis, Ori and Pop. The campaign features holiday characters in animated environments reminiscent of classic stop-motion holiday specials.
Olipop’s campaign includes television, social mediaClick to select the connected service. Oripop has also released limited holiday cans of Vintage Coke and Ginger Ale drinks.
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Sprite: “This was the night before Spritemas.”
sprite’s “Twas the Night Before Spritemas” is the company’s first new holiday campaign in three years. The remixed holiday classic features basketball star Anthony Edwards as “Anta Claus” and new prose by rapper Mona Leo set to a hip-hop version of “Carol of the Bells” . The campaign also includes a partnership with carrier service GoPuff to deliver samples of Sprite Winter Spice Cranberry to consumers who tag the brand on Instagram.
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Shutterfly: Create something meaningful
shutterfly has partnered with creative agency Quality Experience to create its 2024 holiday ad campaign, “Make Something That Means Something.” The campaign takes viewers through a funny montage of abandoned, meaningless, mass-produced gifts, and when they receive personalized, photo-based gifts such as books, blankets, mugs, and framed images. It shows the joy the recipient experiences. This campaign offers unique gifts as an alternative to mass-produced products and promotes products sold through Shutterfly.
