TikTok continues to face legal challenges. United States Federal Court of Appeals supported the law It requires China-based ByteDance to sell TikTok in the US by January 19 or face a ban. That deadline could receive a 90-day extension from President Biden, and TikTok plans to appeal the decision to the U.S. Supreme Court.
Still, social media apps remain central. trade friction between the US and China.
Following the Court of Appeal’s ruling, TikTok released The following statement:
The Supreme Court has a historic record of protecting Americans’ right to free speech, and we expect it to do the same on this important constitutional issue. Unfortunately, the TikTok ban was conceived and enforced based on inaccurate and flawed hypothetical information, resulting in complete censorship of the American public. Unless stopped, the TikTok ban will silence the voices of more than 170 million Americans here in the United States and around the world on January 19, 2025.
TikTok’s e-commerce efforts last year despite political challenges It was impressive. Since launching its Shops platform in 2023, TikTok has released a series of tools and partnerships that appear to be gaining momentum.
Below is an overview of TikTok’s new and updated commerce tools for sellers, creators, and brands.
TikTok commerce tools, resources
TikTok shopLaunching in the US in September 2023, TikTok is an integrated e-commerce platform within the TikTok app that allows sellers, brands, and creators to: sell products Through a profile page with shoppable videos, livestreams, product collections, a shop tab with searchable product listings and shoppable content, and affiliate program features.
Sellers can take advantage of TikTok Shop Ads, and logistics can be fulfilled by TikTok. TikTok Shop integrates with platforms like Shopify, WooCommerce, and BigCommerce, as well as multichannel partners like ChannelAdvisor, Feedonomics, and ChannelEngine.
In 2024, TikTok Shop launched an initiative to support small businesses called SOAR ((Supporting artisans and retailers).
TikTok shop
TikTok shop live Enables sellers and creators to run livestreams where shoppers can directly purchase products. According to TikTok, the number of U.S. TikTok Shop Live sessions hosted each month nearly tripled in 2024. said Beauty brand founder Stormy Steele (@iamstormisteele) set a new record for a single live session with over $2 million in sales on Black Friday 2024.
subscription is a recently expanded feature for live and non-live creators that offers exclusive perks, unique experiences, and access to a members-only community for a monthly fee. Creators can progressively customize their subscription package, including private community channels, exclusive content, and custom benefits.
Creator Affiliate Program Creators can earn commissions from sellers by sharing their favorite products in short videos and live streams. Furthermore, on TikTok reportedly Some creators will be able to add product links from third-party affiliate networks (Amazon, Walmart, Target, Rakuten, Temu, etc.) directly to their posts through a new integration.
Creator reward program Creators can monetize original videos longer than one minute using an optimized reward formula that focuses on four areas: originality, watch time, search value, and audience engagement. Creators must be at least 18 years old, have at least 10,000 followers, and at least 100,000 views in the past 30 days.
TikTok studio is a platform for creating, editing, uploading, managing and analyzing videos. Creators can post to TikTok directly from Studio and use tools like automatic captions, a photo editor, and autocut. Studio’s monetization module includes an overview of all platforms, personalized recommendations, and growth opportunities.
TikTok studio
smart+ Automate ads across targeting, bidding, and creative to optimize cost and performance. Advertisers enter their assets, budget, and targeting goals, and Smart+ automatically creates or selects the best creative assets, then leverages AI-powered TikTok Symphony to choose the right audience and the right time. . Smart+ includes campaigns for web traffic, catalog ads, app installs, and lead generation.
Maximum total transaction amount This is a new service that enables TikTok Shop Seller Automate your advertising campaigns. GMV Max automatically leverages all available creative (organic videos, affiliate videos, ads) and combines them into a single, automated Expand into a campaign. Advertisers select products to promote, define return on investment goals, and set budgets.
TikTok One is a new centralized hub for marketers to access creative tools. Brands will have access to 2 million TikTok creators, production partners, and insights, as well as the Creator Marketplace and Creative Challenges.
TikTok Symphony is a new AI suite that enables marketers to scale content development, creativity, and productivity on TikTok. Symphony supports script writing, video production, and asset optimization. Symphony Assistant can summarize trends, write TikTok-native scripts, brainstorm creative concepts, identify creative ideas, and more.
TikTok Symphony
