Streamline content planning and creation with new generative AI models capable of problem-solving and complex reasoning. Even for marketers who are reluctant to publish AI-generated articles, the new model could be a great research assistant.
google A deep study of Gemini and OpenAI o1 This represents a new category of generative artificial intelligence called large-scale reasoning models (LRMs) or sometimes long-term reasoning models.
LRM for marketing
LRMs are trained to approximate reasoning and decision making based on logical sequences. LRMs “think” before they generate – unlike their close relatives; large language model.
LRM assists with tasks that require logical analysis (or investigation), such as gathering and organizing information. This is especially useful for content marketers.
To illustrate this, consider three content marketing needs for my small business that sells print-on-demand t-shirts. Publish articles for profit search engine traffic And we encourage you to subscribe to our newsletter. Next, use your newsletter to promote your T-shirts.
Businesses need:
- topic ideas,
- Article summary.
- Social media planning.
Identify the topic
a Content → Commerce Model Things like my T-shirt shop require non-stop publishing, which means a near-infinite supply that’s search engine friendly. Article topics.
I asked Gemini to come up with a list of topics related to Superman and current events, such as (strange combination, but makes sense for the site):
Research Superman comics, TV shows, and movies to identify plots and themes that are similar to current events and trends.
Create three article topics for your science fiction website for each of the top five trends you discover. These topics should reflect the intersection of Superman’s plot or themes and current events.
The author encouraged Gemini to list topics related to Superman and current events.
Gemini then scoured the internet, retrieving content that might take a human hours to complete. LRM responded with a plan of action. Search for articles on the Internet that describe common themes in Superman stories and compare them to articles about current events.
A modern reflection of Superman
8 Research website
Research Superman comics, TV shows, and movies to identify plots and themes that are similar to current events and trends.
Create three article topics for your science fiction website for each of the top five trends you discover. These topics should reflect the intersection of Superman’s plot or themes and current events.
(1) Find articles and analyzes that discuss recurring themes and plots in Superman comics, TV shows, and movies.
(2) Search for articles and analyzes that discuss current events and trends in a variety of fields, including politics, technology, social issues, and the environment.
(3) Compare the themes and plots identified in (1) with the current events and trends identified in (2) to find similarities or parallels.
(4) For each of the top five trends you identified in (3), create three article topics for your science fiction website that explore the intersection of Superman plots or themes and current events.
In 3 minutes, Gemini reviewed and analyzed 71 websites and returned the following 5 themes:
- Superman reflecting social anxiety
- superman in the age of technology
- superman and social justice
- superman and the environment
- Superman as a symbol of hope
Each theme included three topic suggestions. The best one was “Superman in the Age of Technology.”
- What if Superman had a smartphone? (There are no phone booths anymore.) A humorous take on classic Superman tropes and modern technology.
- Did Superman comics predict the Metaverse? (It’s the Phantom Zone). Draw parallels between the Superman concept and current technological trends.
- Superman’s super speed vs. Elon Musk’s hyperloop. who is faster? It pits Superman against modern technological innovation in a light-hearted competition.
Article summary
My post-content commerce website is staffed by freelance writers who receive summaries of topics and articles to guide them. But even the brief required a fair amount of research, so we turned to Gemini’s Deep Research model for help.
First, I urged Gemini to research this topic. In this case, I would request extensive information about the evolution of military science fiction novels and ask, “Research the military science fiction subgenre from 1890 to 2001 and identify how military science fiction has evolved.” I urged.
Gemini replied:
This is the plan I put together. Please let us know if you need to make any changes before we begin the investigation.
Evolving military science fiction
research website
Study the subgenre of military science fiction from 1890 to 2001 and identify how military science fiction evolved by:
(1) Find books and articles that discuss the history of military science fiction.
(2) Find a list of military science fiction works published between 1890 and 2001.
(3) Read and analyze a selection of military science fiction works from various eras within the specified time period…
Gemini offered a wide range of research approaches to military science fiction.
Similar to the topic example, Gemini proposed a research plan and I approved it. After about four minutes, the AI produced a 3,091-word research summary backed by 25 sources.
It took Gemini about 4 minutes to compile a 3,091-word research summary with 25 sources.
Next, I told Gemini, Article summary It provides writers with clear, focused instructions while giving them creative flexibility to create engaging works.
The AI created the following summary: target keyworddemographic data, a list of reader interests and concerns, some key themes covered, and sources of information.
This e-commerce shop is Informational or entertainment purposes search traffic.
social media planning
The third need for my T-shirt business is help with publishing in X.
I researched my top customers (men over 50) and found that many use X as their primary social media platform. Unfortunately, the T-shirt business didn’t have an X account.
So I asked Gemini to research the best ways to grow your audience. on the platform. Following a now familiar pattern, the AI model created a plan that you can approve or edit to ensure the model is on track.
The research plan on that theme is as follows. Please let us know if you need any updates.
Grow your audience with X
research website
X (formerly Twitter) We examine the best practices of social media platform publishers and report on the best techniques to grow your audience on the platform by:
(1) Find articles and guides on publisher best practices for X. If you have too many articles, limit yourself to the few most relevant articles.
(2) Find examples of successful publishers with X.
(3) Find out information about the X algorithm and how it affects content visibility.
(4) Find information about different types of content that perform well with X.
(5) Find information about the best time to post on X.
(6) Find information about the best ways to interact with other users on X.
(7) Find information about the best tools and resources to grow your audience with X.
(8) Based on your research, create a report summarizing the best techniques for growing X’s audience.
The option to edit research plans in LRM allows human editors to ensure the AI is on track.
Content research
LRM is one of the latest AI tools and is a huge time saver for research-heavy content. Will speed up your model if used well Time-consuming and repetitive tasks To get more work done.
