PT Bank BTPN’s flagship digital bank, Geniusteeth, Perks Technologiesa SaaS lifestyle marketing platform provider, has partnered to enhance its customer engagement strategy.
By integrating the Perx loyalty engagement platform, Jenius plans to introduce gamification and instant rewards into everyday banking activities, making financial management more enjoyable for users.
The platform offers a range of rewards experiences, personalized loyalty programs and gamified savings milestones to encourage positive financial behaviors like saving and managing spending habits.
The partnership aims to maximise customer lifetime value through ongoing, non-transactional engagement.
“As a digitally native bank, the app experience is paramount to Jenius’ success. Working with Perx will enable us to leverage innovative technology to deliver delightful, personalized and rewarding experiences across all customer touchpoints throughout the entire customer journey.”
This is essential to customer retention, engagement and creating a customer-first service experience that ultimately differentiates us from others in our industry.”
Febri Rusli, Head of Digital Banking Products and Innovation at Bank BTPN said:
Anna Gong
“In the experience economy, digitally savvy consumers expect personalized, meaningful interactions that keep them coming back.
We are excited to deliver these ‘Aha moments’ to our Jenius customers on every journey they take in the future. We are excited to partner with Bank BTPN to create and deliver an engaging customer experience to all Jenius customers in Indonesia.”
“Perx Technologies is committed to providing the best possible service to our customers,” said Anna Gong, founder and CEO of Perx Technologies.
