digital banking software provider back base I recently came to that conclusion. Engage Asia 2024 Event in Ho Chi Minh City.
The ENGAGE Asia 2024 event focused on the evolving role of AI and customer-centric innovation in banking, aimed at increasing return on equity (ROE) and driving the next phase of Banking 4.0.
The event highlighted Backbase’s growing presence in Asia. launch Establishment of a Global AI Center of Excellence in Ho Chi Minh City.
We also highlight success stories from banks such as Techcombank, EastWest Bank, ABBANK, OCB, and HDFC Bank on how they are using Backbase’s platform to improve customer engagement and drive business growth. Introduced.
For example, Techcombank reported a 20x increase in new bank acquisitions, with digital channels accounting for 94% of transactions.
ABBANK successfully migrated 100% of its business customers to the new platform in a short period of time, and EastWest Bank’s app EasyWay recorded over 619,000 installs immediately after its release.
Backbase’s AI-powered platform, Intelligence Fabric, introduced As an important tool to strengthen customer relationships and optimize banking operations.
It integrates AI and data-driven capabilities to strengthen customer relationships across different stages, giving banks the tools to improve customer engagement and operational efficiency.
The event also unveiled the Excellence in Customer Engagement Award 2024, which recognizes the bank’s achievements in digital banking.
Winners include OCB, HDFC Bank, EastWest Bank, Chinabank, ABBANK, BDO Unibank, BPI, and Techcombank.
ENGAGE Asia 2024 then concluded with a luxury dinner cruise on the Saigon River.
Jouk Pleiter, CEO and Founder of Backbase, said:
“This event was not just about business, it was a meaningful cultural exchange that I will cherish for years to come. Asia, and Vietnam in particular, is in a position to lead the way towards a customer-centric digital banking economy, It perfectly aligns with our focus on the next wave of innovation in orchestration, super apps, AI and improving customer lifetime value. We are contributing to the pace of the region’s digital economy and evolving needs. I am confident in my ability to respond.”
