“Ask the Expert” is an occasional feature where we pose questions to experienced e-commerce practitioners. Smart Marketinga search engine optimization company and longtime ecommerce practitioner Contributor.
She talks about Google’s policies regarding content generated by artificial intelligence tools.
Practical e-commerce: Will Google index and rank AI-generated content?
Ann Smarty: Google says:Guidance on AI-generated content” announced the Search Central blog in February 2023. The guidelines are vague, but still worth reading.
Ann Smarty
To summarize:
-
- Google allows “useful and original” content generated by AI. Although the post doesn’t provide examples of such content, this presumably means using AI to repurpose, clarify, or shorten original articles.
-
- Google does not allow AI to churn out content for the sole purpose of ranking for multiple queries, as this violates Google’s spam policies.
In its post, Google said it has been working on automated content for years, so the problem with AI is nothing new. Detect Content created through automation and AI, with a focus on EatExpertise, experience, authority, credibility.
According to Google, “Our focus on the quality of our content, rather than how it’s created, has helped us provide reliable, high-quality results to our users for many years.”
