Americans also think major retailers should stock more Made in USA products and agree that online retailers should be required to display country of origin information.
No surprise here. Americans really, really like Made in America.
A new poll conducted by Morning Consult, an American manufacturing alliance, finds that a majority of respondents prefer to buy American-made products during the holiday season. A poll of 2024 voters conducted earlier this month found that 77% of respondents said they would prefer to buy made-in-America products as holiday gifts.
An overwhelming majority (82%) said they would buy more Made in America products if they were more widely available at major retailers. In fact, 60% of poll respondents said they had made a conscious effort to buy things that were Made in the USA in the past year.
The poll further proves that while imports from countries such as China outperform large parts of the market, one in five purchases this season is expected to be from China. . Sites like Temu and Shein — There continues to be a desire among consumers for products made in America. But the proliferation of these shopping apps and ultra-cheap imports on sites like Amazon are making it harder for people to find American-made products.
That’s why every year, Made in America Holiday Gift Guide. of 2024 edition spotlights 112 companies that manufacture products in all 50 states, the District of Columbia, and Puerto Rico. With a wide selection of items at different price points, you’re sure to find something for everyone on your gift list.
But that’s not all policymakers can do to help U.S. manufacturers. First, Congress should pass the following bill: COOL Online ActThis will require online retailers to display country of origin information on all product listings, just like in-person retailers.
The bill, introduced by Sen. Tammy Baldwin (D-Wis.) and Vice President-elect J.D. Vance (R-Ohio), would increase transparency online and make it easier for Americans to find Made in the USA products. would be helpful. The proposal also found support among U.S. voters, with 82% of voters saying they supported country-of-origin labeling requirements for online retailers.
