July is a month rich with content topics thanks to Independence Day and the Paris Summer Olympics, but even less tangible ideas like must-haves, humor, giveaways, and junk food can make for great content.
Content Marketing It involves creating, publishing and promoting articles, videos and podcasts to attract, engage and retain customers. It is essential for search engine optimization, social media marketing and more.
Unfortunately, coming up with new content topics every month can be a daunting task. Below are five ideas for July 2024.
Summer Product Tutorial
In many ways, July in the Northern Hemisphere is summer itself.
Celebrations such as the US Independence Day on July 4th include picnics, parades, fireworks, and community events that make it feel like summer has arrived.
With the weather calling us outdoors in July, it’s the perfect time to publish summer product tutorials to show shoppers how they can use your products while working or playing in the sun.
Home Depot sells products for building raised garden beds, as explained in this tutorial.
Take Home Depot for example. Their e-commerce site has a DIY projects section. Video tutorials Describe the project and the product. Examples include building a flower bed or playground equipment.
This concept could potentially be applied to many products.
Necessities
Not every product needs a tutorial — it might be useful to know how to use Velcro from The Home Depot on a yard project, but everyday items don’t need instructions.
Mr Porter explains why his trainers are must-haves.
Take shoes, for example: Content marketers can try “must-have” articles and videos like clothing manufacturer Mr. Porter’s article, “The 5 Must-Have Sneakers to Go Out in Style This Summer.”
Our must-read articles feature product recommendations from our editors’ perspective. The Mr. Porter article starts with a short introduction endorsing a pair of summer sneakers.
“Dressing for summer is all about having fun and experimenting. It’s about trying new things and breaking out of styles that have made you uncomfortable all winter.”
Each of the five recommendations includes vivid descriptions and photos that highlight the shoes’ design elements and versatility — crucial considering prices start at $990 per pair.
Required content is useful if: Organic Search Ranking, Social Media Postsand Email Newsletter.
Here is a hypothetical example:
- “10 must-have tools for the perfect barbecue”
- “5 hats you need for the summer sun”
- “10 Must-Have Dresses for Stylish Summer Soirees”
International Joke Day
July 1, 2024, is International Joke Day. This pseudo-holiday reminds us to celebrate humor and laughter, encouraging us to share jokes, puns, and funny stories with friends, family, and even strangers.
Let’s make some jokes on July 1st.
Jokes are a staple of entertainment-focused content marketing. Consider putting together a collection of jokes specific to your industry or product. Then publish them in blog posts, newsletters, and on social media.
Jokes are an exception to the rule when it comes to avoiding AI-generated content. In this article, we present five jokes created by ChatGPT (with some editing).
- Our store primarily sells emotions: frustration and impatience.
- I tried to buy a camouflage shirt online but couldn’t find one.
- I ordered chickens and eggs from Amazon. I’ll let you know which one arrives first.
- I bought a belt online and it was a waste of money.
- Why do online shoppers never get lost? Because they follow their cart.
National Giving Day
The goal of e-commerce content marketing is to sell products. But selling too much can be counterproductive. An exception is National Give Something Away Day on July 15, 2024. On this day, marketers can combine charity work with sales promotions.
Use National Give Something Away Day to give to charity.
Here’s the idea.
- Identify the right charities for your business.
- Connect with charities for a sales-based donation, such as 5% of your proceeds on July 15th.
- Interview people from charities about their work and impact.
- Produce an article, video, or podcast of the interview.
- Run an advertising and public relations campaign to promote the event.
Junk food day
Content may or may not promote junk food.
National Junk Food Day on July 21, 2024, will allow content marketers to celebrate the joys of junk food and its opposite: healthy eating.
Healthy eating and lifestyle content includes:
- Electrical Equipment Dealer Newsletter: “Healthy Lunchbox Tips for Construction Professionals”
- Kitchen Shop Blog: “From Junk to Joy: Transform Your Meals with Healthy Ingredients.”
- Apparel Brand Podcasts: “Dress for Success: 10 Nourishing Tips for a Busy Lifestyle”
Conversely, your content marketing can also celebrate the temporary pleasure of junk food.
- Electronics store: “Breaktime bliss: 35 junk foods for hard-working construction workers.”
- Kitchen Shop Blog: “15 foods you should avoid on Junk Food Day”
- Apparel Brand Podcast:“Stylish snacks for junk food days”
